Hey Beer Dan

Beer advertising experience & opinion... freely offered and worth every penny

[Hey Beer Dan @HeyBeerDan]

Is #craft beer disrupting... craft beer?
https://t.co/t6T7pYLXXi

[Hey Beer Dan @HeyBeerDan]

@MichelobULTRA's awful @SuperBowl ad----> https://t.co/M5nYdfo18U

[Hey Beer Dan @HeyBeerDan]

Too bad. Looks like the best @MichelobULTRA ad won't be on the SuperBowl. https://t.co/AmuuGFcJ5n

[Hey Beer Dan @HeyBeerDan]

So, how do you make your brand stand out from 5,000 other craft beers? Ask @BallastPoint https://t.co/aaQODg89sD

[Hey Beer Dan @HeyBeerDan]

@guhlo @budlight We disagree.

[Hey Beer Dan @HeyBeerDan]

@guhlo @budlight Consumers are definitely NOT "talking about the brand." Some may be repeating an empty catchphrase, but that's not the same thing. And as to "tipping point," when these ads fail, that may be it.

[Hey Beer Dan @HeyBeerDan]

The Year in Review: Dumbest beer-exec statement of 2017? No contest---> https://t.co/oL2FTdKoYs @budlight

[Hey Beer Dan @HeyBeerDan]

"Marijuana isn't the next beer; it's the next energy drink" https://t.co/yu4YoDI9Yv @cbrands

[Hey Beer Dan @HeyBeerDan]

A Wall Street analyst proves he knows squat about beer advertising. @BudLight https://t.co/Gl2Lqms5Qj

[Hey Beer Dan @HeyBeerDan]

@budlight follows up a smart advertising move with a truly dumb one. https://t.co/To4PWqxTj0

[Hey Beer Dan @HeyBeerDan]

@trokeefe @TheOrwells Gives new meaning to the term "British Invasion."

[Hey Beer Dan @HeyBeerDan]

A headline we thought we'd never write: Bud Light goes with product distinctiveness. https://t.co/9QKthYaqRe

[Hey Beer Dan @HeyBeerDan]

Saturday QUIZ: How many ad agencies has @MillerLite burned through in 30 years? Answer: https://t.co/m5GhXvEvT3

[Hey Beer Dan @HeyBeerDan]

Who's to blame for all the @MillerLite failure? https://t.co/m5GhXvEvT3

[Hey Beer Dan @HeyBeerDan]

Is the #craftbeer @craftbeer.com seal a good idea? https://t.co/OMo0GrPPbm

[Hey Beer Dan @HeyBeerDan]

The craft brewers--a.k.a. @craftbeer.com--now have a little seal. Wherever did they get THAT idea? https://t.co/OMo0GrPPbm

[Hey Beer Dan @HeyBeerDan]

Stupidity in beer advertising. What it looks like-----> https://t.co/3W7e9E2sBy @StellaArtois

[Hey Beer Dan @HeyBeerDan]

@SamuelAdamsBeer spin... Is Wall Street buying it? https://t.co/TLdgDSOHIL

[Hey Beer Dan @HeyBeerDan]

@Cizauskas Here's what I say... er, said: https://t.co/EAymSu24XB (Sorry, the videos have been deleted in the article, but you'll get it.)

[Hey Beer Dan @HeyBeerDan]

@JimArndorfer Not sure how I missed knowing about your current gig until now, but wanted to reach out and say hello... for old-times' sake.