Influence

Social media for the ones doing it all.

[Influence @heyinfluence]

“just post 3 times a day on every platform” 🤓

nah you have a business to run

so we built https://t.co/2DnaGraTl0

[Influence @heyinfluence]

Your page-one report can miss where AI is finding answers. Keep the ranking report, then add the questions and citations your buyers actually see.

[Influence @heyinfluence]

The famous face on your shortlist may not be the familiar face in your customer’s day.

[Influence @heyinfluence]

You can perfect the audience settings and still serve a forgettable ad. The creative deserves at least as much scrutiny as the targeting.

[Influence @heyinfluence]

The less knowledgeable group was more likely to say “I recommend it.” Put the reviewer’s experience beside the endorsement.

[Influence @heyinfluence]

One screenshot can make a brand look absent, dominant or second-rate. Repeated appearances tell you more than the order in one AI answer.

[Influence @heyinfluence]

Urgency can close the door before the buyer is ready. In this real loan experiment, giving people longer to act brought more applications.

[Influence @heyinfluence]

A ready buyer should be able to reach checkout quickly. Test a direct route from the product page, and keep watching until the order is complete.

[Influence @heyinfluence]

Your redemption report can miss purchases the email helped generate. Check total spending before declaring the campaign a flop.

[Influence @heyinfluence]

Being on the screen is the easy part. Being looked at is harder. Design the ad for glances, because the buyer’s attention can leave before the video does.

[Influence @heyinfluence]

The share button is a terrible reading test. Give the post enough substance to be useful before anyone opens the link.

[Influence @heyinfluence]

Cut the waffle. Keep the explanation. A useful 90 seconds deserves a test before another rushed 30.

[Influence @heyinfluence]

A new caption is a small change when the picture stays identical.

[Influence @heyinfluence]

Your landing page needs a thumb test before another budget meeting.

[Influence @heyinfluence]

If your product demo needs front-row seats, the text is too small. Preview it from the sofa.

[Influence @heyinfluence]

A community where only the brand can speak is a crowded mailing list.

[Influence @heyinfluence]

Before refreshing a brand you're bored with, find out whether customers recognize it yet.

[Influence @heyinfluence]

Scheduling the launch while leaving the inbox unstaffed is a very organized way to ignore people.

[Influence @heyinfluence]

Two useful businesses can make one useful post. The collaboration should make sense to both audiences.

[Influence @heyinfluence]

Your website says one thing. Sales says another. Congratulations, the buyer now has a research project.

[Influence @heyinfluence]

A click can mean someone wants to leave. Check the destination before celebrating the engagement.