Kevwords

🧑🏻‍💻 Copywriting, AI & marketing.

Way too much time thinking about words on the internet.

[Kevwords @heykevwords]

I’m starting to think the biggest problem with content marketing right now is that everyone is studying what works.

Same viral posts, same hooks, same formats…
At some point, we’re all just copying each other without even realizing it.

But do you think it actually works?

[Kevwords @heykevwords]

@0xPaulvibe Thanks, Paul! Really appreciate it, mate. Still a long way to go and lots to learn. Thanks again for sharing such great content!

[Kevwords @heykevwords]

I've noticed something about social media lately. Brands spend thousands making their content look professional, then a random guy with his phone gets 10 million views.

Maybe looking professional isn't what people are looking for anymore.

[Kevwords @heykevwords]

Sunday night is when I suddenly remember all the things I said I'd get done over the weekend.

Anyone else?

[Kevwords @heykevwords]

Saturday morning with coffee in hand. No meetings, no deadlines.
Just me pretending I won't check my emails until Monday.

[Kevwords @heykevwords]

Friday night.Some people are out partying. Others are watching Netflix.

And here we are, scrolling through X like it's a full-time job 😂

[Kevwords @heykevwords]

@iamspiggle Friday evening deployments are a great way to ruin an otherwise perfectly good weekend 😂

[Kevwords @heykevwords]

@federicodonaton AI can handle the execution, but someone still has to make the right decisions and take responsibilities

[Kevwords @heykevwords]

@TorrontoArts Sometimes we’re so busy looking for new ideas that we overlook the ones right in front of us.

[Kevwords @heykevwords]

The more content I consume, the more I notice how many brands are starting to sound exactly the same.

Same hooks. Same jokes. Same tone.

Anyone else noticing this?

[Kevwords @heykevwords]

@federicodonaton And always when you’re about to fall asleep 😭

[Kevwords @heykevwords]

I swear half my best ideas show up exactly when I’m trying to stop thinking about work

[Kevwords @heykevwords]

@federicodonaton Yep. The words are the easy part now. Sounding like yourself isn’t.

[Kevwords @heykevwords]

I think we’re entering the era of “prove you actually wrote this.”

AI made good content easier. Now personality is the hard part.

[Kevwords @heykevwords]

Every brand wants a community until the community starts having opinions.

[Kevwords @heykevwords]

@federicodonaton Yes! Sometimes doing nothing is the productive thing

[Kevwords @heykevwords]

Sunday mornings are proof that doing absolutely nothing for a while is actually a pretty good plan.

[Kevwords @heykevwords]

What’s your weekend routine?

Do you still get some work done or completely switch off?

[Kevwords @heykevwords]

Some really good advice in here for those of us still building tiny accounts. Worth a read.

[Paul @0xPaulvibe]

I was stuck at 400 followers for 9 months.

Then I hit 2,000 in 17 days.

I wrote down everything:
→ the daily search query I use
→ the replies that got follow-backs
→ the boost that brought~450 followers
→ X's code about why it works

Full playbook 👇 https://t.co/xvr3zEtLc2