Eric Ott (HiFiSPIN)

Hi, I’m Eric Ott — creative director behind HiFiSPIN. I help small brands move fast with bold design, video, and web.

[Eric Ott (HiFiSPIN) @hifispin]

@acdc Digital Collage - Photoshop @Photoshop

[Eric Ott (HiFiSPIN) @hifispin]

@Simi_2210_ skin

[Eric Ott (HiFiSPIN) @hifispin]

#NHGives #SaveAnimals LINK HERE https://t.co/xCOqUScDOx

[Eric Ott (HiFiSPIN) @hifispin]

@AlchemyAmerican Everyone, (should be)

[Eric Ott (HiFiSPIN) @hifispin]

@gelo_arch This is perfection

[Eric Ott (HiFiSPIN) @hifispin]

A new logo I created for a local Record Shop in Dover, NH. #TomWaits

[Eric Ott (HiFiSPIN) @hifispin]

Yes, I create logos as well.

[Andreas Storm @avstorm]

The handcrafted magic behind Apple's MacBook Neo introduction

[Eric Ott (HiFiSPIN) @hifispin]

"American Dream" Digital collage.

Here is an image I took of my neighbor's house. I loved the shadow of my house against theirs.

[Eric Ott (HiFiSPIN) @hifispin]

You don’t always get months to build a brand system. Sometimes you get four days.

A few weeks ago, I built a full visual campaign for my father-in-law, Dr. Jim Baker, for the Tulsa Technology Center Board of Education. Strategy, positioning, typography, print collateral, yard signs, digital assets, merch, and a consistent visual language that could appear anywhere from a front lawn to a laptop screen.

The goal was clarity and authority: bold type, disciplined color, minimal noise, and a single message repeated with conviction.

Campaign work is about speed without losing structure. When the clock is ticking, systems matter.

[Eric Ott (HiFiSPIN) @hifispin]

@nextstepst @DrFonts Update

[Eric Ott (HiFiSPIN) @hifispin]

Digital Collage

[Eric Ott (HiFiSPIN) @hifispin]

Here is how I assembled my animation for @hifispinsolutions' holiday greeting this year. Looks fast and easy, but it took a few hours. I did not have a plan for this; I just went by instinct. #photocomposite @Photoshop

[Eric Ott (HiFiSPIN) @hifispin]

I wish you all a peaceful holiday and a promising year ahead.

Be kind. Be empathetic. We have far more control than we think.

[Eric Ott (HiFiSPIN) @hifispin]

#iPhone17Pro

[Eric Ott (HiFiSPIN) @hifispin]

When insomnia rolls in, the world quietly opens up.

You can meditate. Binge-watch a show. Read a book, doom-scroll people building off-grid shelters with nothing but hand tools and grit. Or, if you’re strange like me, you research.

For the past year, my sleepless hours have turned into a ritual. Screenshot after screenshot on my phone. Fonts. Color palettes. Layouts. Textures. Little design moments that made me stop scrolling. Everything was dumped into folders on my desktop and carefully sorted.

Some might call that obsessive. I call it infrastructure.

It’s a design system, not for clients, but for speed. A personal visual library. Points of reference. A shared language I can speak fluently when it’s time to create. All great directors watch films. All great writers read constantly. All great musicians consume music. This is just my version of that habit.

Somewhere along the way (I honestly don’t remember how), I stumbled onto a service called mymind. And without exaggeration, it’s the best tool I’ve used in months.

Now, when I’m scanning Instagram, Facebook, or the wider internet and something catches my eye, I don’t screenshot it and promise myself I’ll organize it later. I save it. Typography. UX/UI. Color palettes. Poster design. Done.
It’s kind of like Pinterest, but Pinterest never worked for my brain. The flow always felt noisy, the interface cluttered. I never stuck with it. Mymind feels calmer. Intentional. Like a private space for ideas rather than a public performance of taste.

Between the mobile app and the Chrome extension, I can capture anything: social posts, websites, articles, in a single click. And over time, the tool starts to learn how I think. It suggests tags. It recognizes patterns. As I save, I can add new categories or reinforce existing ones, slowly teaching the system my design vocabulary.

Less friction. Less chaos. More creation.
And when the insomnia hits?
At least something useful comes out of it. @mymind

[Eric Ott (HiFiSPIN) @hifispin]

See this Instagram post by @seinfeldepisodes https://t.co/mMviuK0Rhw