Jess @ FireTeam 🔥 An agency on fire...

Bringing the creative firepower for 8 and 9 figure brands @ make beautiful profit together!
Talented wife 👉 @shhquietdarling

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

How to keep a client for an avg of 20.6 months...

Day 5 of 5!

Be a creative consigliere.

We make ads, that's our job.

But we are also creative and smart people who have seen a lot of successes and failures.

Want our opinion on landing pages? No problem.
Personas? We have thoughts.
Offer? We'll tell you what we have seen that works.

Even if we aren't be paid for it, any help we can provide that helps the biz or any stage of the funnel will only help our ads do well in the long run.

Hell we've even sourced other talent for clients.

It's easy to get fired when you just do one thing, even if you do it well. But when you are less of a creator vendor and more of a creative consigliere, you will form a much deeper and lasting relationship.

That's the end of the series!
Lmk if you want me to do more like this...
or I could just yap about openclaw or something...

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

How to keep a client for an avg of 20.6 months...

Day 4 of 5

Flexibility built into the scope!

I would say that most agencies, especially fixed fee, create SOWs that are designed to fail.

At some point the needs change, the conditions change, the payment changes... and if you need to constantly revisit the scope you are opening up a window where you can get fired.

As an agency, you actually DON'T want the client thinking about the SOW... ever.

So all our scopes are variable from the beginning. If we get paid more, we make more ads, and vice versa.

This has allowed us to scale up AND DOWN with a clients seasonal needs. I'll die on the hill that this is the BEST way to work for performance agencies.

Because of this we have clients where we haven't touched the SOW in YEARS.

We never need to ask for more fee, they never need to ask for more deliverables.

It just works.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@bentrogrlic @zachmstuck @itschadross this is true. just my behavior. When i buy a 3 pack of soemthing, i might buy more. But if its a 6 pack... im good for a bit.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@codyplof When it comes to retention...

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@zachmstuck @itschadross Because I just paid $134 for 6 socks... so they should last.

Idk what your current messaging is, so I can't say what's better, but if I bought crew, then sell me on ankle, or no-show.

I'll buy another 6 pairs of the same sock style when I'm good and ready.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@herrmanndigital You should see my AI tool tho. The cutest!

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@harrydelmege_ @RobertPaidAds LOL... prety much

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

Sorry.

We aren't using AI-UGC or seedance to copy viral organic hooks for ads.

I don't have a GEM or JSON prompt for you. Feel free to comment "prompt" below if it makes you feel like you are doing something. 👌

All we have is
✅laser targeted scripts,
✅the best human creators in the game,
✅and editors that know how to keep attention.

It's how we make account winners with 50%+ thumbstops AND hold rates.

And it works, over and over and over.... 🤷‍♂️

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@KFragoulias They actually have sweaters made from seaweed from iceland!

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@harrydelmege_ @RobertPaidAds Yeeeeup.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@KFragoulias It's legit, my fav sweater... I hate washing sweaters. Haven't even washed this one yet.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@sourfraser @harrydelmege_ You'll see the biggest difference in coding, from what I understand, but I haven't seen that yet. Will let you know tho.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

If you are a marketer getting FOMO about Fable 5...

I've got some good news.

Marketing is just not that complicated.

There is so much more delta in nailing the fundamentals than exploring the frontier of this field.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@DavidPerlov the ai content creator space is quite the hamster wheel.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@harrydelmege_ The new Yapper Generation model.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@thedanielokon here for this!

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

I don't even know what @Marpipe_HQ does these days... but if they keep making ads like these, it's in my consideration set.

[Dan Pantelo @danpantelo]

Every AI company claims to be killing a different member of your marketing team.

Truth is - good tech shouldn't kill your team. It should help them.

At @Marpipe_HQ , our product team isn't building tech to kill you.

We're just helping you make your catalog ads look good and perform better, on auto-pilot.

You don't need to gamble on some YC kid who vibe coded an AI wrapper to run better ads. You can just use Marpipe, like thousands of other brands.

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@harrydelmege_ @kamal_razzak @oliverblackshaw

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

If there is someone I want to destroy, it's @oliverblackshaw and his agency.

Destroy is a strong word...

I want to "get more spend on our ads vs his ads because we share a client"... but destroy works too.

Oliver and his team are very good, and sometimes he drops a banger and is on top... other times we claw back the top spot. There isn't any rules on this competition and our team absolutely dissects his winners to see what learnings we can apply.

So who is the winner with all this agency vs agency competition?

The client.

This is EXACTLY the behavior you want to encourage from your partners.

Incentivized talent is a pretty unstoppable force if you can harness it correctly. And it's a big reason this client is growing 50% MoM.

So if you have a good agency in your account... cool.

Add another one.

Sometimes 1 + 1 = 3

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@kamal_razzak @oliverblackshaw @harrydelmege_ As iron sharpens iron...

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

@shhquietdarling per-seeeeeh

[Jess @ FireTeam 🔥 An agency on fire... @HireFireTeam]

Rok nailed this, and it applies to creative as well.

Meta doesn't stop working as long as you don't stop working meta.

Net new concept
↗️ ↘️
Learning applied Robust creative testing
↖️ ↙️
Learning developed

You can absolutely out-iterate meta's stale creative tax.

[Rok Hladnik @rokhladnik]

A lot of brands say:

“Meta stopped working.”

What they usually mean is:

“The exact thing we’ve been doing for 3 years stopped working and now we’re blaming Meta because that’s easier than questioning the product, offer, or business model.”