David Perlov

Founder, Leverage. 1+1=100.
Wannabe scratch golfer. Making Michelangelo proud.

[David Perlov @DavidPerlov]

Things I have spent more than an hour on this week:

1. Whether a cold email subject line should end in a period
2. The optimal way to load a dishwasher
3. 250 air swings in the mirror
4. Vibe coding a breakthrough site that will never ship
5. The actual P&L

Not in that order, but close.

[David Perlov @DavidPerlov]

@misraetel Diligent human here. Let’s talk some business some time. Think you, I, plus AI can make some big babki

[David Perlov @DavidPerlov]

@theallinpod @NYSE @Jason @chamath @DavidSacks @friedberg How can you live that wrinkled @Jason ?

[David Perlov @DavidPerlov]

@Jason scrolling is just rumination with better graphics

[David Perlov @DavidPerlov]

@jasonfried This is awesome - thanks!

Looking forward to seeing the deep dive.

[David Perlov @DavidPerlov]

@RetroGolfGame I'd say most upgrades backfire. Hard to get used to new stuff after getting real comfortable with the previous clubs

[David Perlov @DavidPerlov]

Bought a new putter after a three-putt I'm still not over. Knew at the register it was never the putter. Bought it anyway. Now I miss the same putts with better equipment and a lighter wallet.

[David Perlov @DavidPerlov]

@jasonfried On a more serious note. How do you guys organize your automatic dailys, weeklys, heart beats, kickoffs etc.

Do they each have a standalone project? Or are they bundled into one Command system type of project?

[David Perlov @DavidPerlov]

@TTrimoreau Being able to actually speak to things in person

[David Perlov @DavidPerlov]

@zerohedge this is going to generate a lot of very confident outreach to people who left the company in 2022.

[David Perlov @DavidPerlov]

@M__Operators @codyplof @couuor low ROAS working is the hardest thing to sell a client on. they see a 1.8 and panic, when that's often the exact number buying the new customer a 4x never will.

[David Perlov @DavidPerlov]

Trader Joe's keeps the stores small on purpose. Picked-over shelves read as in-demand, not understocked. You walk out with three things you didn't come for because an empty shelf feels like everyone else knew something you didn't.

[David Perlov @DavidPerlov]

@GrammarHippy everyone nails idea and promise. proof is where it always falls apart.

[David Perlov @DavidPerlov]

@SMB_Attorney love that the cringe expires the second it works.

[David Perlov @DavidPerlov]

Henry has three nearly identical beds and sleeps in the cardboard box one of them shipped in. I spent real money optimizing comfort he opted out of on day one. The box is undefeated.

[David Perlov @DavidPerlov]

@acadictive 25x overnight is wild. that's not a pricing change, that's an eviction notice

[David Perlov @DavidPerlov]

@litcapital the pour over guy 100% has a manifesto saved in drafts

[David Perlov @DavidPerlov]

@TomBilyeu calling it now, at least 3 of these are some flavor of "talk to actual humans"

[David Perlov @DavidPerlov]

@aditya_founder nobody puts the years of nothing on the highlight reel.

[David Perlov @DavidPerlov]

@SahilBloom the nod is free and I learned that one way too late.

[David Perlov @DavidPerlov]

@gregisenberg he wasn't asleep. he was doing diligence.