#Felix has been selected as the new face of the "Hanbok Wave"!
He will be promoting the charm of the Hanbok to the world, advertising 5 domestic Hanbok brands through billboards across multiple cities such as Seoul, New York, Paris, Milan, etc!
이번 매각은 필릭스가 브랜드 가치를 '매각가 20억 달러' 수준으로 하드캐리해 올려놓았음을 증명하는 지표일 뿐이며, 아티스트의 이미지나 계약 전반에 해가 될 일은 없을거라고 분석합니다. 오히려 업계에서는 "모델 하나 잘 써서 기업 가치를 제대로 띄웠다"는 평가가 지배적입니다. 인수 후 공격적마케팅에 사활을 걸 확률이 높고 불만족시 재계약만료후 깔끔한 이별을 하면 되니 필릭스에겐 오히려 필릭스 효과 입증할 플러스 요인으로 평가된다고 하네요.
According to a Naver article, every #StrayKids member will release a SKZ-PLAYER sequentially starting with #Han’s “Back To Life”.
Every member participated in the production, writing, composition, music video planning and directing for their own song!
2026-27 aespa LIVE TOUR Announcement
📅2026 AUGUST
📍ASIA
📅2026 SEPTEMBER
📍LATAM
📅2026 SEPTEMBER, OCTOBER
📍US/CA
📅2027 JANUARY, FEBRUARY
📍EU
More Info
WEB 🔗 https://t.co/MGwKZAhNa9
APP 🔗 weverse://aespa/notice/35057
#aespa#æspa#에스파#2026_27_aespa_LIVE_TOUR
gongcha renews its global brand ambassador contract with felix!
“since selecting felix as a global brand ambassador, it has identified clear positive changes across indicators [...] felix's global influence and sincere affection for the brand are considered to have played a key role in strengthening communication with domestic and foreign consumers in harmony with gongcha's identity”
“felix is a perfect partner who has created the best synergy with the brand's identity based on the authenticity of gongcha.”