Haimal Khetan

CEO @ Codeyard
Helping brands win in AI Search & GEO
Built products + services for global clients
Writing about AI, SEO, growth & execution

[Hridoy Reh @hridoyreh]

📂 SEO
┃
┣ 📂 Technical SEO
┃ ┣ 📂 Site Structure
┃ ┣ 📂 Crawlability
┃ ┣ 📂 Core Web Vitals
┃ ┗ 📂 Structured Data
┃
┣ 📂 On Page SEO
┃ ┣ 📂 Keyword Research
┃ ┣ 📂 Search Intent
┃ ┣ 📂 Title Tags
┃ ┗ 📂 Internal Linking
┃
┣ 📂 Off-Page SEO
┃ ┣ 📂 Link Building
┃ ┣ 📂 Digital PR
┃ ┗ 📂 Brand Mentions
┃
┣ 📂 Content SEO
┃ ┣ 📂 Topical Authority
┃ ┣ 📂 Content Clusters
┃ ┗ 📂 Programmatic SEO
┃
┣ 📂 Local SEO
┃ ┣ 📂 Google Business Profile
┃ ┗ 📂 Local Citations
┃
┣ 📂 E-commerce SEO
┃ ┣ 📂 Product Page SEO
┃ ┗ 📂 Category Page SEO
┃
┣ 📂 International SEO
┃ ┣ 📂 Hreflang
┃ ┗ 📂 Geo Targeting
┃
┣ 📂 Enterprise SEO
┃ ┣ 📂 Automation
┃ ┗ 📂 Governance
┃
┣ 📂 AI SEO
┃ ┣ 📂 Generative Engine Optimization
┃ ┗ 📂 LLM Visibility
┃
┗ 📂 Analytics
┣ 📂 Google Analytics
┗ 📂 Search Console

[Jeremy Moser @jmoserr]

SEO agencies are DEAD.

I fired my $50k/mo agency and asked Claude to do it.

Instead of my agency executing on content, building links, and driving pipeline, I now get:

• 40-page audits
• 145 keyword clusters
• 19 AI-generated slop roadmaps
• Do all the work myself instead of running the actual business

Revenue is down 87% but the charts look incredible.

[Haimal Khetan @hmlkhetan]

Did you know if your brand description changes across:
– Website
– LinkedIn
– Directories
AI treats you as unreliable.
That kills mentions.

#BrandConsistency #GEO

[Haimal Khetan @hmlkhetan]

Hot take:
Traffic will matter less.
Mentions will matter more.
Welcome to the AI-first internet.

#GEO #FutureOfSearch

[Haimal Khetan @hmlkhetan]

Most brands are optimizing for keywords.
AI is optimizing for credibility.
Huge difference.

#AISEO #BrandBuilding

[Haimal Khetan @hmlkhetan]

One GEO audit pattern I keep seeing:
Great content.
Zero off-site context.

AI can’t trust what it can’t verify.
#AISearch #DigitalProducts

[Haimal Khetan @hmlkhetan]

Surprising GEO finding:
Brands with clear “what we do” pages get cited more than brands with feature-heavy homepages.

Clarity > clever design.
#GEO #UXWriting

[Haimal Khetan @hmlkhetan]

Ranking #1 on Google ≠ getting mentioned by AI.
Different game. Different rules.

#GenerativeAI #GEO

[Haimal Khetan @hmlkhetan]

We audited 9 B2B sites for AI visibility.
Only 2 were mentioned by ChatGPT.
Both had worse SEO than the others.
That’s not a coincidence.

#GEO #AISearch #B2BMarketing

[Haimal Khetan @hmlkhetan]

SEO isn’t dead.
But if your brand isn’t showing up in AI answers, you’re invisible.
That’s the real problem.

#GEO #AISearch #Marketing

[Haimal Khetan @hmlkhetan]

@codeyardapp @WixStudio Great Job Team 👏👏👏👏

[High Yield Harry @HighyieldHarry]

Shots fired.

Anthropic is running a Super Bowl Ad making fun of ChatGPT for adding Ads.

Tbf though, I wonder how many consumers actually use Claude to begin with.

[AI SEO 🤖 💥 Generative Engine Optimization @AiWarhorse]

SEO in 2026 will be won by:

• Brand searches
• Author credibility
• Topical authority
• Content depth

AI helps you produce.
SEO helps you survive.

[Samriddhi Rai @samriddhirai13]

Please don’t be fooled. Covid 19 started from China. Now India is alarmingly becoming another hotspot for the disease. And we’re squeezed right between these two. It’s a pandemic spreading across continents with 7000 deaths so far. And you believe Nepal is corona virus free?

[Haimal Khetan @hmlkhetan]

@PhonePe_

Form is temporary, class is permanent.

~salute~

[PhonePe @PhonePe]

@PaytmBank Dear @PaytmBank
Inviting you to consider that if your #UPI platform was so 'seamlessly scalable', we'd have called you ourselves.

No point getting back up faster, if we have to desert our long term partners when they're down. Form is temporary, class is permanent.

[Vidya @VidyaKrishnan]

We need to start testing more liberally. Expand testing criteria / allow private labs.

Its messed up that a country the size of India is doing the least amount of testing in the word. (See graph)
#COVID19India

[Kapil @kapsology]

Very good initiative.

Every society should adopt such small but important steps to fight #COVID19india