Hamza | DTC eCom Recruitment

finding off-market DTC talent your posts don’t reach | Growth Manager @ theProsana

[Hamza | DTC eCom Recruitment @hmz6s]

anyone hiring Creative Strategists this week?

we've interviewed some scary good ones lately.
all with ads that actually spent.

LMK if you want an intro.

[Hamza | DTC eCom Recruitment @hmz6s]

the Head of Creative seat, in three lines:

- the creative bar for every channel
- the team that makes the ads and the process that tests them
- the call on what not to ship

say it in the post. the right people self select.

[Hamza | DTC eCom Recruitment @hmz6s]

which hire do most brands delay too long?

- a killer Creative Strategist
or
- a killer Media Buyer

[Hamza | DTC eCom Recruitment @hmz6s]

@purrdoom balancing rapid client onboarding with raw AI media generation makes finding someone truly scrappy tough. we check if candidates built those exact pipelines before.

[Hamza | DTC eCom Recruitment @hmz6s]

myth: a trial project proves someone can do the job.

what we see: it proves they can do a trial project. check their real history too.

[Hamza | DTC eCom Recruitment @hmz6s]

brands will call retention the highest ROI channel...
then give it no owner for a year.

i'll never get it.

[Hamza | DTC eCom Recruitment @hmz6s]

you're a founder with one open seat and budget for one person. who do you pick?

- a Head of Growth
or
- a Head of Retention

[Hamza | DTC eCom Recruitment @hmz6s]

what an AI Video Editor should own in the first 90 days:

- a repeatable path from script to variants
- quality control, so AI output doesn't look like AI output
- cost per usable ad, not cost per clip

if you can't write these, the search isn't ready.

[Hamza | DTC eCom Recruitment @hmz6s]

@EMTMEA balancing regional Meta expansion with IT channel partnerships makes finding someone with the exact right b2b background tricky. we check their actual track record in software vendor alignment first.

[Hamza | DTC eCom Recruitment @hmz6s]

@IgorWoorts finding a Dutch direct response specialist with a true obsession for ads takes care. we check if they understand performance metrics first.

[Hamza | DTC eCom Recruitment @hmz6s]

every year someone asks us for a media buyer the week of BFCM.
the right time to ask was September.

[Hamza | DTC eCom Recruitment @hmz6s]

brands will ask for 'a bias for action' in the job post...
then take 6 weeks to approve a $200 tool.

the seat stays open. the ads keep running.

[Hamza | DTC eCom Recruitment @hmz6s]

one thing that should slow you down with an Email Marketing Manager candidate:

open rates quoted as the headline result.

doesn't mean no. means ask more.

[Hamza | DTC eCom Recruitment @hmz6s]

we said no to 32 applicants for one Head of Retention search.

the 33rd was the hire.

[Hamza | DTC eCom Recruitment @hmz6s]

our team just spoke with a CRO lead who:

- post-purchase rebuild lifted the upsell take rate 2.7x
- 8 years in direct response
- rebuilt the funnel while the brand went $50M → $125M in a year

the bar for this seat moved. most job posts didn't.

[Hamza | DTC eCom Recruitment @hmz6s]

myth: a lower rate means better value.

what we see: a lower rate means a lower bar or a longer ramp. price the whole thing.

[Hamza | DTC eCom Recruitment @hmz6s]

your job post is an ad.
test it like one.
if nobody converts, change the creative, not the audience.

[Hamza | DTC eCom Recruitment @hmz6s]

DTC founders will obsess over their creative hit rate...
then hire the person responsible for it off a 3 line resume.

somebody explain it to me.

[Hamza | DTC eCom Recruitment @hmz6s]

before you post an Ecommerce Manager role, answer this: what do they own?

- the storefront roadmap and what ships each week
- merchandising and the offer calendar
- the handoff between site, ads and fulfilment

say it in the post. the right people self select.

[Hamza | DTC eCom Recruitment @hmz6s]

each week our team interviews DTC operators and picks three.
every tuesday those three go to a private group of 8 and 9 figure brands.

want in? DM me 'list'.