We’ve advanced Facebook Reels recommendations by directly modeling user feedback, not just engagement metrics.
Our new User True Interest Survey model uses large-scale surveys to better match true interests, boosting accuracy, engagement, and satisfaction. Large-scale A/B tests with 10M+ users show increased engagement (+5.2%), higher satisfaction (+5.4% in high survey ratings), and reduced integrity violations (-0.34%).
Read a deep dive on our approach: https://t.co/OngHvSvsuv
Enjoyed Pear Slices @PearTheatre in Mountain View, calif this past weekend. Exceptional acting and tackled complex issues with impressive skill. The short film 'Fertile Soil' was particularly moving, leaving a lasting impact