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Identifying search intent is the most underrated thing in SEO.
Most brands optimize for keywords without understanding the “Why”.
Here's a simple hack you can use:
Map keywords to 4 main search intents: 👈
- Informational - Guides, how-tos (e.g. "what is keto")
- Navigational - Specific sites (e.g. "facebook login")
- Commercial - Research products/services (e.g. "best vacuum cleaners")
- Transactional - Purchase actions (e.g. "buy air fryer online")
Create content matching the intent: ✅
➤ Informational? In-depth guides
➤ Commercial? Product comparisons/reviews
➤ Transactional? Streamlined shopping experience
Align your strategy to search intent.
Rank higher. Get qualified traffic. Convert better.
Most SEO gurus would keep this a secret.
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Hey, I'm ex-Reddit advisor and sold a community platform to WeWork.
I noticed something BIG recently if you're looking to build cash-flowing internet businesses:
There are 1.8B active users in Facebook Groups in 2024
But I've noticed 95% of paid communities are dead. RIP. There's something new taking its place.
Memberships are the new internet community.
Let me explain… grab a coffee it's worth understanding
When 2020 hit, the world moved to internet communities.
Facebook Groups skyrocketed to 1B+ active users. Discord hit $15B valuation.
Group chat was the new social network.
Now, most of these communities were free.
But naturally, people wanted to monetize these communities.
"Pay us a monthly fee and you’ll get access to a community."
Every Tom, Dick and Harry were selling paid communities.
Money was flowing. Until it wasn't.
Retention was the major issue. People just weren’t coming back and would rather spend their money on IRL things like going to Coachella or traveling to Europe.
Turns out selling a velvet rope wasn’t the right product for monetizing most of these communities.
Something has shifted over the last 18 months. The communities that are actually working aren’t communities, they’ve become memberships.
What’s the difference? Let's break it down.
A paid community is paying for access to:
1. Community
The team is usually a community manager or a founder + community manager
A membership includes things like:
1. Community
2. Paid newsletter
3. Discounts & deals
4. IRL events
5. Software
6. Job boards
7. Digital assets (templates, resources etc).
8.Etc
The team is usually founder, community manager, content team, product team.
Here's how to think of it:
A membership is a swiss army knife, a paid community is a spoon.
Sometimes a spoon is helpful, especially when you’re trying to eat a hot soup.
But try cutting a rib steak with a spoon. You’ll be there all night. Good luck!
Memberships are 10x more versatile, 10x more value, 10x more word-of-mouth and 10x better retention
The memberships that outperform have 2 things in common:
1) A strong identity (being a part of something, rallying behind a mission)
2) People who are trying to get from point A to point B (a transition needs to occur)
I’m spending a lot of my energy thinking about memberships:
Because I believe that there will be some mega businesses that might look like “silly little memberships” right now that blossom into some mega memberships in the future.
Community is the currency of the new internet and memberships is how you’ll get paid.
And make the most impact.
The future of internet communities are memberships.
You heard it here first.
Are you seeing the same thing I am?
Communities dying, memberships thriving....
Where community is A product, not the product