Fan account for our one and only prince of hope, our eternal sunshine, our piece of peace, our Hobi โ๏ธ๐โ๏ธ OT7 with a rather large crush on Min Yoongi ๐
I may not always see eye to eye with Bang PD, BigHit, and eventually HYBE, but one thing that I have admired from the start, is that the company has remained consistent from the start is their focus on the human inside the artist.
Very early on, Bang PD made a deliberate decision to create a company that nurtured individuality rather than treating idols as disposable products. This ethos was rooted in BigHitโs original slogan, โMusic and Artist for Healing.โ He wanted to challenge the toxic norms of an industry that often saw idols as commodities, discarded when they were no longer seen as profitable. We still see this happening with the not-so-โBig 3.โ
One of the most significant aspects of BTS's journey is the freedom of creation and expression they were given, especially at a time when other labels kept their artists under strict controlโeven to the point of not allowing them to own mobile phones and limiting their contact with loved ones, supposedly to help these trainees โstay focused.โ BTS not only wrote their own lyrics and took part in producing their songs but also openly shared their thoughts and struggles, breaking away from the overly manufactured image typical of idol groups of their time. This creative independence wasnโt just rare; it was revolutionary.
BigHit was also pioneering in the entertainment industry for prioritizing the mental well-being of their artists. They were the first company in Korea to establish in-house mental health care services available to both artists and staff, with the cost covered by the company. This care structure has been invaluable to BTS, allowing them to navigate their overwhelming global success while staying grounded and authentic.
Additionally, BTSโs openness about their struggles with mental healthโfrom Jinโs heartfelt track ABYSS, Yoongiโs raw and honest lyrics about his struggles with depression in much of his solo discography, Hobiโs introspective and uplifting themes in HOPE WORLD and JACK IN THE BOX, Namjoonโs reflections on the pressure of leadership, Jiminโs deeply personal FACE album, Taeโs poignant original composition BLUE AND GREY, and Jungkookโs unpublished yet haunting DECALCOMANIAโhas not only helped countless ARMY feel seen and supported but also shifted public perception within Korea. Instead of hiding their challenges, they confronted them head-on, fostering a culture of openness that was once considered a sign of weakness and therefore taboo.
The focus on authenticity and healing through their craft didnโt just shape BTSโs humility throughout their astronomical successโit also changed the way Korean idols are perceived in general, paving the way for a more humane and respectful approach to artist management.
#BTShistory #BTSARMYhistory
โผ๏ธHeads upโผ๏ธ
Thus used to be an ARMY acc but changed into sth else!
Loads of ARMY are following (I was too) - please block!
https://t.co/eVnG6mrSl9
#silentsupportart black and white origami paper heart, a cooky for every smug kookie #BTSARMY ๐
After the second bunch of non photogenic purple cooky cookies I decided to simply paint the cookie cutter ๐ just imagine loads of smug cookys ๐
#silentsupportart black and white origami paper heart, expressive pants #BTSARMY ๐
Life got crazy so i missed a day, so please ignore the time this was posted ๐ ๐
SSA Anniversary Giveaway Official With You Hoody (L)
๐for SSA project supporters๐
๐Ends 8th of November at 23:08 KST๐
Please read the rules 1-3 below very carefully to avoid misunderstandings, thank you ๐