You only need 5 habits:
• A habit that builds your mind
• A habit that builds your body
• A habit that builds your spirit
• A habit that builds your wealth
• A habit that builds your relationships
Procrastination is merely the avoidance of unpleasant emotions.
Get comfortable with unpleasant emotions and the issue of procrastination takes care of itself.
If you don't shamelessly promote your work, every day for the next 2-3 years, you will get stuck doing someone else's work until you realize that nobody is going to pay you if they have no idea who you are.
Most people spend their time polishing content.
I’ve found it’s more useful to spend that time building a brand.
Content is how you sound.
Brand is the values you stand for:
- how you want to work
- who you want to work with
- the lifestyle the business has to sustain
Naval said it best:
Nothing attracts the right people like your values.
Spending time there brings you better prospects in the long run.
A farmer taught me more about sales than Alex Hormozi
Makes $500K+ a year
Works in finance
Starts work at 11am
Doesn't wear a suit
I watched him sign a Silicon Valley unicorn wearing shorts and flip-flops.
"Mate, I'll tip the odds in your favor"
Translation: the revenue share was better for them than what he got.
Client couldn't believe it
I thought he was a psycho
I asked him later:
"Why the f*ck did you do that?"
He laughed at me.
"Business is about everyone
having a win-win. If we extort
them on pricing they will find out.
Then they'll get mad. Then they'll
churn. If we cut the BS and give
them a good deal upfront,
we'll have their loyalty."
I experimented with this in my digital business.
Before: "The ROI on your offer makes no sense
After: "Just referred 3 more clients to you"
Also after: "I have no spots right now to work with me. Let's try again in 3 months.
The lesson:
Stack the odds in your client's favor.
Make the ROI for them a no-brainer.
Then enjoy being at full capacity.
Create win-wins.
It removes the need for persuasion.
Do it.
are haircuts the best founder think sessions?
You can’t look at your phone, you can’t multitask
you just sit there in forced peace while someone fixes your chaos.
I didn’t have any billion $ insights just now, but for 30 minutes it felt like a mini mindfulness retreat.
With scissors.
The hardest part is getting started
You'll have to:
• Stop learning and start doing
• Get your very first client
• Get your second client
• Get your third client
And so on...
It's really as simple as that