Africa doesn’t have a data problem, it has a data ownership problem.
In Nigeria and across the continent, marketers and advertisers often rely on data platforms like Statista, Nielsen, or global consumer trend reports to build strategy. But here’s the uncomfortable truth
#thread
@__oses @Irunnia_ lol. 100m is big money. Anywhere in the world. That’s almost 60k euro . That’s 2 years salary of an entry level staff of more than half of the countries in Europe