Kyle Giallella

building @contentrewards

[Kyle Giallella @Hoodie]

rome wasn’t built in a day

[Content Rewards @contentrewards]

Streamer University introduced the Class of ’26.

Content Rewards made sure the internet knew their names.

700K followers gained. 177.6M views.

[Content Rewards @contentrewards]

𝕏 just updated their creator program.

Millions of creators will never earn a dollar again.

They can now earn on Content Rewards.

[Kyle Giallella @Hoodie]

@xJeffxbonx @contentrewards @alexxgrowth @danvsI @felixplugs check dms

[Kyle Giallella @Hoodie]

@hirebeeen check dms bro

[Kyle Giallella @Hoodie]

@Nirvexal96 dm me

[Kyle Giallella @Hoodie]

@hirebeeen hey bro check dms

[Kyle Giallella @Hoodie]

just look what Chili’s did in mid 2024. they spent a small fraction of their marketing budget on flooding social media with organic content. same store sales jumped 14% and their parent company Brinker International’s market cap increased by $6.4B (376%) despite their other restaurant chain’s growth being basically flat

the average Fortune 500 company spent $950M on paid ads/media in 2025. if they spent even 1% of that on @contentrewards they’d generate 10s of billions of views and everyone on earth would be talking about them.

this is truly one of the greatest media arbitrages to ever exist, and very few companies are actually taking advantage of it right now which is INSANE. this arbitrage is crazier than Facebook ads in 2011

[Kyle Giallella @Hoodie]

@danvsI let’s goooo

[Daniel Bitton @danvsI]

This has been sitting in the drafts for too long lol

We documented the entire process of bringing the most viral Twitter video to life

[Alex @alexxgrowth]

I JUST SOLD MY COMPANY AT 16 YEARS OLD

words can not describe how i feel rn

we exited for 7-figures. virality did $3M+ in revenue in 10 months, fully bootstrapped

this is the full story of how it all started and ended, but first I need to be honest:

my name isn’t alex, its yanal. as of today i’m one of the youngest self made millionaires in the world

but it wasn’t like this a few years ago. when i was 14 i realized i wanted to build something awesome (and make a lot of money doing so)

i found my cofounder Ivelin because one of his affiliates was posting on TikTok about a make money server. i joined as a regular member, nothing special. when he reopened the affiliate program I jumped in and my first video did 3M views.

that got me promoted to manager. a while later I pitched him on starting a clipping agency together. that agency became Virality.

we met Matt on discord around the time he got a job offer at Whop to be their head of clipping

i told him not to go, and to start Virality with me. he said yes

we’re three teenagers who met on the internet, zero funding, zero connections. and in under a year we built something worth acquiring.

and it has been the most FUN time of my life

we’ve been on the wall street journal, got in contact with the whitehouse, ran content for BILLIONAIRES, pissed off tjr, worked with tjr, have made todays news dozens of times, and our content has been seen by 300B+ people

Virality is in great hands with .@ninja_reach and will keep helping creators and brands win.

as for us, we're going all in on Content Rewards, the platform Virality itself runs on. we built one agency on top of it. now we're building what every agency in this space runs on.

shoutouts to my cofounders, close friends and partners:

@waliet took a shot on a random affiliate with one viral video and let me pitch him a whole company. mentored me from day one. nobody understands this industry like him.

@organicbond could've been our biggest competitor. Instead he became the best CGO I know and the hardest worker on the team.

@facelessfarms for being our head director and one of the best marketers i’ve ever worked with. this guy is amazing.

@danvsi for picking us up to build content rewards with him. none of this would be possible without his influence

@itspairaw for helping us with our twitter content early on and later on during the transition. hands down the best marketer on twitter.

and most importantly: thank ALL of you for following me and supporting me

stay in touch, content rewards has some massive updates coming soon

and i can NOT wait to share them with you

[Kyle Giallella @Hoodie]

@durov hey Pavel. you should use @contentrewards for this!

[Kyle Giallella @Hoodie]

@heyimalejandro @danvsI hey dm me we’ll get you paid

[Kyle Giallella @Hoodie]

@KymenCarter @contentrewards dm me we’ll get them paid asap

[Kyle Giallella @Hoodie]

@eddiecucumberb @contentrewards @danvsI more to come

[Eddie Cumberbatch @eddiecucumberb]

The 19 Year Old Paying Clippers $2 Million A Month

Sat down with the CEO of @contentrewards @danvsI and talked about the future of clipping & UGC

It's pretty crazy what happens when you post 1 million clips per month...

[Daniel Bitton @danvsI]

The #1 Protein Bar company just launched

Content Rewards 📈

[Content Rewards @contentrewards]

The most controversial event in sports history happens this weekend.

$600,000 to the creators covering it.

Enhanced Games. Live on Content Rewards.

[Kyle Giallella @Hoodie]

@nafis_amiri @whop_support @whop @contentrewards check dms

[Daniel Bitton @danvsI]

We're working on the v2 version of Content Rewards, and we're about to launch it soon

Crazy new features are about to drop specifically for UGC

Pay posts, retainers, and most importantly, we're going hard on UGC creator acquisition

We're working the hardest to acquire the best UGC creators

And bring them on to Content Rewards to make UGC videos for everybody

We recently ran a UGC campaign to test this whole thing out

One of our creators blew up and got 1.5 million views

We had a 60% increase in signups that day

And we only paid $500 for it

Big things are coming

Stay tuned

[Kyle Giallella @Hoodie]

@_Matt_Bell @czoob3 @whop dm me