Alejandro

Jack of all trades, master of all.

[Alejandro @heyimalejandro]

Clipping has the potential to change the advertising industry and grow into a multi-billion dollar sector.

And competent teams who position themselves in this space will build unicorns ($1 B+ companies).

Here are some numbers to give you a clear picture:

•Global advertising market: a trillion dollars
•Media buying: $50B to $100B
•Affiliate marketing: $17B to $20B
•Clipping: $10M to $50M

See the potential now?

But here’s the thing. The clipping market is so immature that it can look like an ineffective marketing channel right now.

That’s because we still don’t have the standards, processes, resources, teams, and platforms to make it efficient.

Let me give you examples from both sides (advertiser and clipper) to show what I mean.

Advertiser Side

Recently, a multi-billion dollar company launched a campaign on Content Rewards and required a “60% US audience.”

This shows the company doesn’t understand what a clipping campaign actually is. It’s an ORGANIC social content distribution campaign.

It’s not media buying. The clipper isn’t an ad network and can’t guarantee 60% US traffic.

All a clipper can do is set their proxy to US. The distribution depends entirely on the platform algorithm and the content itself.

Another multi-billion dollar company launched a campaign without giving their clippers any content or winning formats.

They expected the clippers to create the content and figure out what works.

Same problem. This company doesn’t understand what clipping is or isn��t.

Clipping isn’t a content strategy and creation machine.

Clipping is an amplifier. You use it to mass distribute what already works.

You shouldn’t launch a clipping campaign if you don’t have content and winning formats, and you shouldn’t expect clippers to figure that out for you. That work happens internally.

So why are these companies getting it wrong? Like I said, it’s a lack of standards and resources. Their teams aren’t familiar with clipping, and the platforms hosting their campaigns aren’t giving them proper onboarding to set them up for success.

Clipper Side

Most clippers have no idea what they’re doing. Zero experience.

They don’t understand how social traffic generation works. They have no experience with digital marketing tools. They’re completely lost, throwing spaghetti at the wall and hoping something sticks.

On top of that, they’re hit with unrealistic expectations from campaign owners.

The result? Failure, and the impression that clipping is a waste of time.

This is fixable. Clippers need proper training and resources, just like in more mature sectors. Affiliate platforms like ClickBank and Glitchy give their affiliates tons of resources to help them understand their role and exactly how to do the job.

So what does all of this mean?

Clipping is an outstanding marketing channel with the potential to disrupt the advertising market.

But the way it’s being run right now isn’t efficient, which is why performance doesn’t reflect the true potential.

We need experienced teams who can bring knowledge from adjacent sectors like media buying and affiliate marketing to guide the clipping market.

Every sector is carried by a few leading teams who set the standards, improve processes, and bring innovation. Think Binance and Ripple in crypto. Anthropic in AI.

These teams aren’t just players. They’re pillars of the industry. They show everyone else how it’s done.

In clipping, those teams will help advertisers run successful campaigns, set up the right processes for clean collaboration between advertisers and clippers, align expectations, and give clippers the training they need to win.

[Alejandro @heyimalejandro]

@Amystreet I respect the move. It’s standard big player move to maintain domination.

I don’t respect the sneakiness.

[Alejandro @heyimalejandro]

@jakemor Thank you @jakemor

[Alejandro @heyimalejandro]

This is actually 100% true. I have been reposting some UGC campaigns in the last couple of months (and get paid on a CPM basis), and I tell you something: human face reaction is the easiest and most consistent type of hook that gets you that 80% swipe through rate needed to go viral.

However, the UGC creator must be good performer. Some creators just flop because they don’t act well. They make it obviously fake…

[Alejandro @heyimalejandro]

@danielhangan_ Emotions!

[Alejandro @heyimalejandro]

It might be ok to use it in some niches, but not the business and development niche.

Imho.

[Alejandro @heyimalejandro]

Many devs are promoting their apps with the “18 years old” angle

It’s a washed angle guys

Some people have been claiming to be 18 for 3 or 5 years straight to sell something

When I see you using that angle with undisclosed sponsored posts, it’s instant loss of credibility.

#marketing #development #business

[Alejandro @heyimalejandro]

@StevenCravotta Is this a sponsored post?

[Alejandro @heyimalejandro]

@consumerxai They send it to everyone lol. They reduced reach so bad that they need to sending encouraging notifications.

[Alejandro @heyimalejandro]

@zzwitz Apple and Spotify should fire their design team. Both Apple’s liquid UI and Spotify’s new logo designs are hideous!

[Alejandro @heyimalejandro]

@oscargaske There is actually nothing wrong with selling courses.

Courses are information and information is valuable.

However, scamming gurus scammed so bad that info products gained bad rep.

[Alejandro @heyimalejandro]

@Chase_Commerce @dailycopywriter Platform fees seem to defeat the whole point: making UGC cheaper.

You pay $200 a month + 10% and can only list a single job, and most disappointingly, only 5 invites!

Also, UGC does not cost $400. It costs 10 times cheaper anyway.

So I think is a weird offer.

[Alejandro @heyimalejandro]

@prathamarchives Money is about to be made in clipping for sure…

[Alejandro @heyimalejandro]

The amount of people that are larping on social media is insane!

The Shopify dashboard and notification? Fake.

The YouTube analytics? Fake.

Everything is fake.

There are now actually SaaS products that offer fake dashboards and notifications!

Even crazier, the term “larping” is trending among Gen Z. They are glorifying larping and embracing it as a hustle move.

Larping is lame. Let that be clear.

#onlinebusiness #money #larping

[Alejandro @heyimalejandro]

@prathamarchives Unfortunately.

Hopefully, we will get a new wave of fresh campaigns and decent teams soon.

[Alejandro @heyimalejandro]

Today I saw the craziest clipping campaign on Content Rewards ever!

Owned by an info product seller.

And I am shocked how people think it is ok to take advantage of others like that…

Here are just some of the campaign requirements:

- At least one account on every major platform

- High quality video editing

- Mandatory calls “you must join or you will be banned”

- Submit at least 2 video ideas a week (content research for the campaign owner)

- Must share your “wins” (that’s how they call payouts) on the discord

These are just some requirements I remember. But here is where it gets crazier:

CR shows:

- $1 per 1000 views
- Min payout $1 (1000 views)
- Max payout $120.

But when you get in the Discord, after approval (yes, application and approval required as well!), you will find a nasty surprise:

Min payout is actually $25.

This means your video must reach 25k views or you won’t get a dime.

There are only two terms I can use to describe this campaign: “slavery” or “lottery.”

However, it’s certainly not performance marketing or “clipping.”

Everything is setup in a way to extract max value from the clipper and reduce their compensation as much as possible.

Make no mistake, these mfers know exactly what they are doing.

Don’t waste your time with people trying to hustle you.

Find reliable and honest teams with a vision to collaborate with.

#clipping #contentdistribution

[Alejandro @heyimalejandro]

There’s a serious problem in the clipping industry right now, and it’s what I like to call: clipper farming.

Clipper farming is when agencies design their campaigns and processes in a way that extracts maximum value from the clipper without fair compensation.

Everything is carefully designed to benefit the agency owners, with little to no consideration for the clipper’s time and effort.

For example, you may find:

•Campaigns that use cycles that work like a lottery, where you may or may not get paid for your traffic. E.g., if you submit a video toward the end of the cycle and the budget runs out, you don’t get compensated for the traffic generated when the next cycle starts. This is an easy way for agency owners to get free traffic and underpay clippers.

•Processes designed to ensure the benefits of the agency/campaign owners without any measures taken to protect the clipper’s compensation and honor their hard work. For example, an agency may require analytics screen recordings for each and every submission, without considering platform delays and campaign budget constraints. So you may submit videos while the campaign is live, but not get paid for them due to analytics update delays. Here again is another easy way for agency owners to get free traffic and underpay clippers.

•Low CPMs for campaigns that require tons of work. And we’re not talking about clipping here. We’re talking about full content creation and traffic generation. The campaign owner doesn’t provide any ready-to-post content or winning formats, and wants you to do all the heavy lifting for a $0.50 CPM.

These are just some examples of the practices agencies and campaign owners use to extract maximum value from clippers at a fraction of the cost a regular marketing and traffic generation campaign would cost them.

And here’s where it gets worse:

Most clippers are from developing countries like India and the Philippines. These guys don’t understand what fair compensation means. They don’t read T&Cs. And most critically, they don’t understand the value of their time and effort, or the value of their traffic.

These guys are hungry. They may generate millions of views and make just $300 a month, and be ecstatic about it, never paying attention to the shady practices of these agencies nor speaking up for fairer compensation or better processes and collaboration terms.

Agency owners KNOW this. They count on these conditions to run their clipper farming activities.

Now here’s the thing: if you know anything about online business, then you know that traffic is the name of the game.

These agencies won’t survive without clippers.

And there’s an opportunity here for the honest teams with a real vision.

If a solid team builds a network/platform that puts the clippers first, and provides them with better conditions and fair compensation, they will DOMINATE this game. No doubt about it.

They’ll attract all the competent clippers, gain their loyalty and trust, and leave the competition in the dust.

This is not a mere assumption.

Look at the biggest VPN and hosting providers’ marketing strategies, and you’ll understand why this is a winning strategy.

Take Hostinger, Bluehost, NordVPN, and ExpressVPN as examples. These guys have mastered performance marketing.

Browse any website and you’ll find their names always at the top of the list.

Why?

Because they put their affiliates first.

CRAZY compensation, bonuses, dedicated teams to manage and help affiliates, and all the right conditions for affiliates to not only succeed, but also appreciate working with these companies.

They build good relationships with their affiliates, they compensate them more than just fairly, and in return, they get a consistent flow of high-quality traffic and new customers.

Clipping is also a type of performance marketing. And therefore, the same strategy can be applied here.

And whoever builds the best relationship with clippers will eventually win the race.

[Alejandro @heyimalejandro]

@herreraevel Soon you gonna add mine to your portfolio. It will be a novel niche. And you will need a new $50 M+ category for it.

[Alejandro @heyimalejandro]

@HuuVanTran I think if you generate your images with Google Flow, you won’t get that watermark.

Plus Google Flow provide a better UI and workflow for image generation.

[Alejandro @heyimalejandro]

@jacobrodri_ One has to be retarded to use direct to App Store funnel.

It will not only add Apple’s 30% cut to your costs, but Apple will also withhold your revenues for up to 75 days, which makes it impossible to scale your ads.

[Alejandro @heyimalejandro]

Non-measurable marketing doesn't mean ineffective or inefficient marketing.

Think about celebrity endorsements. You pay Kim Kardashian a million bucks for a post, and you'll never own her likability or know exactly how many people she influenced and brought to your brand.

Does that mean celebrity endorsements aren't worth it?

Absolutely not.

Celeb endorsements have been a proven strategy forever.

As for running your clipping campaign internally, that might make sense for some businesses, but not others.

Just because you can build a payment gateway doesn't mean you should drop Stripe.

Sometimes, outsourcing this stuff to specialists just makes more sense economically, strategically, etc.