Barbie’s opening weekend was $337M. That’s nearly 2x Oppenheimer’s $174M.
Warner Brother's insane ”Operation Barbie Summer” is a big part of that success.
These are 50 of the team's most amazing marketing stunts:
1. 3D ad in front of Burj Khalifa
people watched the barbie movie which is about how this world praises men for doing the bare minimum while women struggle every day and their efforts are never enough and the first thing they do is praise ryan gosling and forget about america ferrera's amazing performance???????
everyone i know in their late 20s is having an existential crisis because we skipped our mid 20s in the pandemic. relationships fast-tracked, careers faltered, we lost those core identity-building years and now we feel like 23-year-old brains in bodies approaching 30