Jessica Mehring HPC

Conversion content and campaign copy for enterprise technology marketing. (For personal/author talk: @jamehring.)

[Jessica Mehring HPC @HorizonPeak]

@HallmarkPlus I have been trying to contact customer service! That's why I messaged you here. Your website doesn't work, and no one answers your phone lines.

[Jessica Mehring HPC @HorizonPeak]

@HallmarkPlus how do you get support when the app isn't working? Your online form errors out, and the email link redirects back to the support page.

[Jessica Mehring HPC @HorizonPeak]

When AI becomes your audience's first stop for info, getting cited by chatbots may matter more than traditional SEO rankings. And the companies who write content with clarity and depth will win in the AI citation game. Learn how to adapt your approach.

https://t.co/ajIaXpdCx6

[Jessica Mehring HPC @HorizonPeak]

@NotionHQ @PixelHeartist I've been having the same issue with some databases. And other databases, the cover image isn't applying.

[Jessica Mehring HPC @HorizonPeak]

Forget keyword stuffing and backlinks. AI tools like ChatGPT prefer comprehensive, readable content that answers questions thoroughly. As millions switch to AI-first searching, your visibility depends on your content quality.

https://t.co/WBWAR8rXLx

[Jessica Mehring HPC @HorizonPeak]

Human flourishing depends on tech companies taking a more active role in creating solutions for health and environmental issues. Share your favorite
#healthtech and #envirotech companies in the comments -- I'm building a list!

#climatetech #biotech #greentech #ecotech

[Jessica Mehring HPC @HorizonPeak]

Resource-stretched marketing teams, siloed divisions, mounting content needs...sound familiar? In our latest case study, see how we helped break the content bottleneck for a global software company. Learn more:

https://t.co/B8Xoq0b7Ss

[Jessica Mehring HPC @HorizonPeak]

Read more client success stories: https://t.co/ELffWLEqbz

[Jessica Mehring HPC @HorizonPeak]

How do you make B2B content creative without losing your brand voice? See how we helped a global tech company (over 700 million users!) move beyond standard marketing language while maintaining quality across teams. New case study:

https://t.co/QDJXUZrPNK

[Jessica Mehring HPC @HorizonPeak]

Different tech sectors = different marketing challenges. See how the most innovative companies in SaaS, AI and blockchain are tackling content marketing in 2024: https://t.co/aAZxb8PTkf

[Jessica Mehring HPC @HorizonPeak]

Technology saved my daughter's life.

But too often, tech companies hide their humanity behind jargon and complexity.

I believe the future of tech marketing is human-centered: built on trust, empathy, and significance.

Here's my vision:

https://t.co/XODgDXae3f

[Jessica Mehring HPC @HorizonPeak]

Ready to hire a content agency? Don't sign anything until you've checked for these 6 essential qualities.

https://t.co/CS4DaUO4W6

[Jessica Mehring HPC @HorizonPeak]

Are we being fair in how we use AI content creation tools to connect with different audiences?

We’re all navigating the ethics of AI-generated content today. In that vein, my new essay explores the issues of content equity and discernment.

https://t.co/DJYoYF4PX5

[Jessica Mehring HPC @HorizonPeak]

"We'll handle content creation in-house!" We hear this on the regular...until reality hits and your internal team drowns in meetings while your content backlog grows. Learn why this happens to every enterprise tech company — and how to fix it.

https://t.co/Kcm3KLoroP

[Jessica Mehring HPC @HorizonPeak]

You’ve got the attention of a website visitor coming in from search … but it lasts all of two seconds before they're ready to bounce. Download our new e-book (no email required!) and learn how to keep your search visitors enraptured.

https://t.co/O5RqjScUPm

[Jessica Mehring HPC @HorizonPeak]

Five simple strategies that help you keep search visitors engaged from the first line to the last word.

https://t.co/C36U4WgHIw

[Jessica Mehring HPC @HorizonPeak]

Question: Do "enterprise technology startups" and "enterprise-focused technology startups" mean the same thing to you? Drop me a comment.

[Jessica Mehring HPC @HorizonPeak]

Last week, I got so annoyed at what I was finding in my search results, I decided to write a new e-book. I'm giving it to you free -- no opt in. *Just please use it for good. Help me correct the nonsense out there.*

https://t.co/C36U4WgHIw

[Jessica Mehring HPC @HorizonPeak]

When I write content for clients: "I just set a new speed record!"

When I write content for my own business: "I'm now two weeks into an easy, one-hour project."

[Jessica Mehring HPC @HorizonPeak]

Awesome conversation with David Shriner-Cahn! We talked about the *how* of what I do (writing enterprise tech content), how storytelling works to connect companies with customers -- annnnd about my somewhat accidental entrepreneurial journey.

https://t.co/FFO6bBfya3