The whole #JTBD methodology has been a real eye-opener so far, integrating aspects of product, marketing, human needs and 'jobs'. I'm just halfway through this book and I've already taken down many notes and frameworks furiously already!
10 Warning Signs Your Content Writer or Agency Is Full of S*** 🧵
Met with a friend yesterday, and it broke my heart to see their brand having been absolutely taken advantage of by an “SEO writer.” Here’s my best tips to save yourself from that fate …
Number 9 will shock you
Heading to #reservist for 16 days from tomorrow. Can’t figure if this is going to be a halt in my momentum, or an opportunity to clear my head off work.
Common growth trap: “Let’s work on X, if it works it’ll only be a small win but it’s fast to try so let’s do it real quick”
Prioritize low chance of high impact experiments over high chance of low impact (which rounds down to 0 or is not stat sig)