Hanna Samad

Brand strategist & ad-person. I'm a pusher, Cady. Opinions are my own.

[Hanna Samad @hsamad]

Get the man his @lazboy!!

[La-Z-Boy @lazboy]

Karma is a La-Z-Boy seat, coming straight home to me. 👀 We’re working on something for you, @tkelce @newheightshow Please DM us!

[Ad Age @adage]

.@lazboy's "We the Lazy" campaign embraces leisure with a national spot celebrating relaxation and "The Decliner" recliner, which generates excuses for staying in and JOMO (joy of missing out). https://t.co/Yp4B5pBygl

[Hanna Samad @hsamad]

It's not everyday you get to relaunch an iconic brand like @lazboy - after tomorrow you can catch me and the rest of the @RPA_advertising team catching up on some much needed lazy moments #longlivethelazy

[Audrey Kemp @audreygkemp]

It's what indolent dreams are made of: a new campaign from recliner retailer @LaZBoy celebrates the lazy lifestyle, and gives away AI-powered recliners.
By @RPA_advertising & @ColleMcVoy
#creativity
https://t.co/A8qhlotTmw

[Hanna Samad @hsamad]

Ok but why is the @NWSL @paramountplus stream so BLURRY??

[Hanna Samad @hsamad]

We can’t leave it to the computer scientists to design the future of AI on their own, we all need to lean in if we want to realize the best case of AI as a powerful augmenter of human intelligence and existence. This is a great start.

[Hanna Samad @hsamad]

(2/2) Doesn’t have to be “purpose” in the do-good sense of the word. Obsess where you can win & keep it simple (@RitzCarlton = memories // @Apple = design // @AmericanExpress = helping // @amazon = customer): #SXSW

[Hanna Samad @hsamad]

At #SXSW with @RPA_advertising this week - threading the good stuff here 👇🏽

[Hanna Samad @hsamad]

“We need to go from mission statements to being on a mission” -EVP Global Mktg @AmericanExpress Clayton Ruebensaal in “Obsession: What’s After Brand Purpose” at #SXSW on how focused obsession can galvanize teams to achieve big things when you’re no @patagonia (1/2)

[Hanna Samad @hsamad]

ok this is so good

[RPA @RPA_advertising]

Santa Monica is “Black. Not Sorry.” Experience Black History where it actually happened and take the QR code walking tour now. #BlackNotSorry

Non-LA locals can follow along at
https://t.co/u3RMO1C1uH

[RPA @RPA_advertising]

It's SXSW time! From now until August 21, vote for your favorite panel to be featured.

Hanna Samad from RPA and partner Mike Berberich from the Association of National Advertisers have submitted to speak this year.

Check out their talk and click the link below to vote!

[Hanna Samad @hsamad]

My phone just autocorrected “she led” to “she smiled” and that’s all I have to say about that.

[Hanna Samad @hsamad]

THE HEX CODE BLACK PODCAST is WOW 🤯 conversations got to the edges of oft-generalized issues and brought major DIVERSITY OF PERSPECTIVE & nuance while delivering clear, useful insight to a specific topic - the notion of “regular black” https://t.co/fjNTM9jrgf

[Hanna Samad @hsamad]

@spinstressmusic 👏🏽👏🏽👏🏽

[Hanna Samad @hsamad]

@RPA_advertising

[Hanna Samad @hsamad]

@MichaelDossett @RPA_advertising 😂😂😂

[Hanna Samad @hsamad]

My wife just came home from Target with a Starbucks chestnut praline latte for me and I have a WHOLE NEW LEASE ON THIS DAY. That’s all. 🍂

[Hanna Samad @hsamad]

I'm #hiring a ⚡️ social content strategist ⚡️ to join my team at @RPA_advertising. Great opp to get your ideas made & work with good people. If this is you or someone you know, please share & get in touch! Job deets: https://t.co/8d995E8buU