.@lazboy's "We the Lazy" campaign embraces leisure with a national spot celebrating relaxation and "The Decliner" recliner, which generates excuses for staying in and JOMO (joy of missing out). https://t.co/Yp4B5pBygl
It's not everyday you get to relaunch an iconic brand like @lazboy - after tomorrow you can catch me and the rest of the @RPA_advertising team catching up on some much needed lazy moments #longlivethelazy
It's what indolent dreams are made of: a new campaign from recliner retailer @LaZBoy celebrates the lazy lifestyle, and gives away AI-powered recliners.
By @RPA_advertising & @ColleMcVoy#creativity
https://t.co/A8qhlotTmw
We can’t leave it to the computer scientists to design the future of AI on their own, we all need to lean in if we want to realize the best case of AI as a powerful augmenter of human intelligence and existence. This is a great start.
(2/2) Doesn’t have to be “purpose” in the do-good sense of the word. Obsess where you can win & keep it simple (@RitzCarlton = memories // @Apple = design // @AmericanExpress = helping // @amazon = customer): #SXSW
“We need to go from mission statements to being on a mission” -EVP Global Mktg @AmericanExpress Clayton Ruebensaal in “Obsession: What’s After Brand Purpose” at #SXSW on how focused obsession can galvanize teams to achieve big things when you’re no @patagonia (1/2)
Santa Monica is “Black. Not Sorry.” Experience Black History where it actually happened and take the QR code walking tour now. #BlackNotSorry
Non-LA locals can follow along at
https://t.co/u3RMO1C1uH
It's SXSW time! From now until August 21, vote for your favorite panel to be featured.
Hanna Samad from RPA and partner Mike Berberich from the Association of National Advertisers have submitted to speak this year.
Check out their talk and click the link below to vote!
THE HEX CODE BLACK PODCAST is WOW 🤯 conversations got to the edges of oft-generalized issues and brought major DIVERSITY OF PERSPECTIVE & nuance while delivering clear, useful insight to a specific topic - the notion of “regular black” https://t.co/fjNTM9jrgf
I'm #hiring a ⚡️ social content strategist ⚡️ to join my team at @RPA_advertising. Great opp to get your ideas made & work with good people. If this is you or someone you know, please share & get in touch! Job deets: https://t.co/8d995E8buU