@Grummz Depends entirely on the decisions they make. If they keep copying good features from competitors and if they don't suddenly go all SJW/soccer mom gatekeeper, then I think they can maintain the loyalty of the users. Sadly giant companies tend to get disconnected from their users.
I am told by a person in the know that tweeting "learn to code" at any recently laid off journalist will be treated as "abusive behavior" and is a violation of Twitter's Terms of Service