Hannah Smalltree

Director at Treasure Data (cloud services for collection, storage, analysis). Former IT journalist. Musician (vox, ukulele), surfer & yogini.

[Hannah Smalltree @hsmalltree]

Really enjoying getting to know SantaCruz tech crowd - great meetup last night #scnewtech and still inspired by #tedxsantacruz

[Hannah Smalltree @hsmalltree]

Good piece from @datacenter: .@TreasureData raises $15M for subscription analytics service http://t.co/JO1PlaV9N7 -- thanks @jasonverge.

[Hannah Smalltree @hsmalltree]

Exciting day for us @TreasureData RT @gigaom: Big data pipeline service Treasure Data raises $15M https://t.co/FOQDCf8DmO

[Hannah Smalltree @hsmalltree]

Ah - predictions time of year! Here are ours @TreasureData - Popular #Data Trends Face Reality | http://t.co/FkOeCLpJ6A @VirtualStrategy

[Hannah Smalltree @hsmalltree]

This has been too much fun! Regret that I have to leave for another appt. Look forward to doing it again soon. #CXMChat

[Hannah Smalltree @hsmalltree]

@tompetrocelli Complexity is huge prob with O-S & skills avail, keeping tech up to date...ppl spend lots of time maintaining. #CXMChat

[Hannah Smalltree @hsmalltree]

A3 Hard to start Big Data projects with ROI promises (danger!), but you have to show quick value along the way, iterative ROI #CXMChat

[Hannah Smalltree @hsmalltree]

A3 Timely access is huge. Industries that can operationalize for real-time use of big data are winning. Video gaming, ad targeting #CXMChat

[Hannah Smalltree @hsmalltree]

A3 As Brett and I were saying, technology can be both an enabler or inhibitor. Big data requires new approaches to get value fast. #CXMChat

[Hannah Smalltree @hsmalltree]

Agree Brett @zettaforce! And it's not necessary to do that. Better to take small chunks, iterate quickly. #CXMChat

[Hannah Smalltree @hsmalltree]

A3 Timely and simple access by those that need the data. Too often, they get it too late or it's too hard to make sense of. #CXMChat

[Hannah Smalltree @hsmalltree]

@jkottcamp Totally agree. And right now, I hear more frustration then inspiration! Hard to change that perception. #CXMChat

[Hannah Smalltree @hsmalltree]

A2 And we need to develop analytic cultures, where people think about interesting ways to use data. Bring it out of a silo. #CXMChat

[Hannah Smalltree @hsmalltree]

A2 Data access is a huge inhibitor - as well as simple ways to analyze across multiple datasets for unique combinations. #CXMChat

[Hannah Smalltree @hsmalltree]

A2 Democratize access to the data, and encourage a culture of data-driven exploration and research #CXMChat

[Hannah Smalltree @hsmalltree]

A1 Seeing granular behavior patterns says so much about how people use a product - software, connected device or otherwise. #CXMChat

[Hannah Smalltree @hsmalltree]

RT @joschloss: @hsmalltree @TreasureData Nice to meet you Hannah -- Nice to meet you too Joanna!

[Hannah Smalltree @hsmalltree]

A1 Product & customer alignment. Tracking and understanding behavior makes for better products and user experience. #CXMChat

[Hannah Smalltree @hsmalltree]

#CXMChat Hannah Smalltree, director, customer-talker, content-maker, communications @TreasureData