Doug Pohl

The Health Tech Content Marketer | Helping health tech startups create long-term, sustainable growth through foundational content marketing

[Doug Pohl @htcdoug]

Want to grow your health tech startup next year?
Do you believe in content marketing's power?
Struggling to nail your messaging?

If you answered yes, shoot me a DM. Let’s chat!

I’m launching a new offer soon and looking for a few “case study” clients.

You could be a good fit

[Doug Pohl @htcdoug]

@GraceCordovano @Brian_Eastwood @GeriLynn @amariedauwer @S4PM @GraceCordovano Yes!! The only thing that would make this better is if I was there with y’all!

Love the pic! 😃

[Doug Pohl @htcdoug]

It's amazing what we can learn once we stop telling people how much we already know.

Listen to your audience.

[Grace Vinton @HITeaWithGrace]

As we kick off rare disease month, I am so in awe of the honor of moderating #hitmc’s first all patient/caregiver panel on the critical topic of involving the rare disease voice in what we do every day as #healthcare storytellers. BRB this group is sparking a revolution💡

[Doug Pohl @htcdoug]

@MrDollyPat @HITMarketingPR @Colin_Hung @ShereeseMayMba @askjoyrios @Gil_Bashe @DaniHamiPatt @amariedauwer @HITeaWithGrace @Matt_DiV You’ve made more progress than I have 😅

[Doug Pohl @htcdoug]

Then pull your team together and start making some changes!

[Doug Pohl @htcdoug]

Do you love your brand messaging?

Not sure what I'm talking about?

Then your messaging needs help.

Start here...

[Doug Pohl @htcdoug]

Try these steps to get the ball rolling:
1. Read each section of your website's home page.
2. Ask yourself the questions above after every one.
3. Make a note of where you need improvements.
4. Then do it all again for every page of your website.

[Doug Pohl @htcdoug]

Don't be scared to try something new, even if it seems a bit "out there."

Taking chances can often lead to marketing breakthroughs.

#healthtech #contentwriting #contentmarketing #HealthTechContent

[Doug Pohl @htcdoug]

I'm all about strategy and planning. But at some point, you have to make a decision and get to work.

There will be plenty of time for adjustments later.

Just take action.

#healthtech #contentwriting #contentmarketing #HealthTechContent

[Doug Pohl @htcdoug]

Too many stakeholders can ruin a perfectly good content process...just saying.

#healthtech #contentwriting #contentmarketing #HealthTechContent

[Doug Pohl @htcdoug]

Connection isn't the result of good content...

it's the primary ingredient.

#healthtech #contentwriting #contentmarketing #HealthTechContent

[Doug Pohl @htcdoug]

Before your content can connect with your audience, you must first connect with your content.

#healthtech #contentwriting #contentmarketing #HealthTechContent

[Doug Pohl @htcdoug]

Want content that connects?

Interview stakeholders.
Talk with customers.
Be a real person.
Give a crap.
Listen.

#healthtech #contentwriting #contentmarketing #HealthTechContent

[Doug Pohl @htcdoug]

Don’t assume your website visitors know how they feel.

They may not even realize they have a problem.

If they do, they might not know how to articulate it.

So help them.

Call out their pain points.

#healthtech #contentwriting #contentmarketing #HealthTechContent

[Doug Pohl @htcdoug]

Bold beats timid any day.

If your solution is awesome, say so.

Be proud. Be bold.

People like that.

#healthtech #contentwriting #copywriting #HealthTechContent

[Doug Pohl @htcdoug]

There's no shortcut to being perceived as an authority.

You have to actually *BE* an authority.

Do your research.
Know your audience.

#healthtech #contentwriting #copywriting #HealthTechContent

[Doug Pohl @htcdoug]

@ThePeterMick Thanks, Peter. I’m glad they’re helpful! 🙂

[Doug Pohl @htcdoug]

Follow these steps to improve any landing page

1. Find every first-person statement.

2. Replace them with second-person statements.

3. Make additional adjustments/additions as needed.

4. A/B test the two versions to see which performs better.

#copywriting #HealthTechContent