AI is changing SEO faster than most teams can track.
We break down what’s actually shifting:
- Google’s AI Overviews
- Answer engines
- Entity-first content
- Structured data
- Topical authority over keyword tricks
We also show what to fix first and how to measure it. The twist most teams don’t see coming? It’s not about traffic, it's about answering the question the LLM is asking.
More on this on the blog in the first comment.
#AI #GenerativeAI #SEO #DigitalMarketing #SearchMarketing
When logos, colors, and typefaces look different at every touchpoint, it costs trust and time.
Many companies make the same mistake:
They use different logos, arbitrary typefaces, random colors, and improvised presentations.
How can this be solved?
By creating brand guidelines for the company.
These guidelines should clearly define:
✅ Logo
✅ Colors
✅ Typography
✅ Imagery & icons
✅ Voice & tone
In 7 days, you can develop precise brand guidelines that give your company a consistent, strong digital presence.
You can find the full blog post in the first comment.
Canva just dropped a new feature: Email Builder.
With this new feature, you can build an email from hundreds of templates, customize and export it, all in one place.
It's an easy way to design and ship a new email template specific to your industry.
You can also add custom design elements, like headers, pictures or buttons.
It's also possible to upload photos or videos from your content library inside Canva.
All this can also be done via your mobile and you can test it directly by sending a test email to see how it looks.
Lastly, the finished email template can be downloaded as html and used in any platform.
What do you think about this new Canva feature?
#DigitalMarketing #Marketing #ContentMarketing #EmailMarketing #Canva
SEO is the basics, yet the foundation of Digital Marketing.
Meanwhile everyone knows this, but what is actually SEO and how to start with it?
Search Engine Optimization (SEO) is the work of making your site eligible and easy to surface in google searches.
The goal is for your site to appear in as many google searches as possible, so you can drive client attention and funnel them into your appointment bookings or form fillings.
But how do you actually achieve this? Where do you start?
First, the basics
- Nail your offer and one clear CTA per page
- Fix speed, titles, meta & internal links
- Set up Google Analytics + Search Console so you can measure your progress
Quick wins
- Google Business Profile: photos, services, reviews
- One “pillar” article that solves a real problem
- Repurpose that piece into 3 - 5 smaller assets
What to avoid
- Chasing 100 keywords at once
- Buying links or stuffing phrases no one says
- Publishing without a plan to update and interlink
In the blog, we share a simple 30-day plan (week by week), a mini keyword approach and 3 metrics we watch to decide wether to scale or to stop the approach.
Full guide is in the first comment.
How important do you think SEO is for digital marketing?
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