Linus Lehbrink

studio and engineering, ex. OpenPurpose,
worked with @nothing, @getplasticity, @borndotcom

[Linus Lehbrink @httpslinus]

diagram uses TX-02 Berkeley Mono by the legendary @usgraphics of course

[Linus Lehbrink @httpslinus]

notice the video in the bottom left of https://t.co/gMOu9Y6izt?

visited Blank's office a few days ago and built a 24/7 livestream setup for him using a Pi, cables and one of my servers.

it now broadcasts the office non-stop

looking forward to whats next

[S7RX @s7rx_com]

bring back OpenPurpose or continue the plan no matter the obstacles

the amount of times i went back and forth on this decision over the past year has been unbelievable

but i knew to go from good to great i had sacrifice the name to make room for what’s new

after all it wasn’t my first time

before op my agency was called 3drops - some of you might still remember it - a product lead studio i started in 2010 in stockholm, working with leading saas startups in us which i grew to a few dozen members in its first few years

to skip the startup short-lived cycles and skip the graveyard and i partnered with a few design lead VCs to build better pipelines and continue to grow the studio

that partnership eventually lead us working with governments and enterprises which lasted a decade

the money was great as the team was small and we only did a dozen of projects a year - the rest of the time we spent building our own products like Roadmap

our first which quickly became popular among big companies like google, palantir, microsoft, netflix, you name it but more on the venture side later

early 2020 i got an idea to build something great and decided to rebrand the agency to OpenPurpose and decided to dramatically drop our prices to get there faster

we went from an average of $400k per project to $80k almost over night - i was convinced it would lead us to create better processes and systems to deliver projects in less time

i wanted the timeline to turn an idea into a venture to go from 6 months to 3 months - design and engineering, brand product and campaign, end to end services to end the fragmentation

i built the team, designed the system with the right constraints that delivered us the result, within just a few years we were doing 40+ projects in parallel with almost 80 members - all while working only 4 days a week

3drops was founder lead - i was involved in all projects due to their high stakes high pressure nature so naturally they were high tickets but op was different, much lower ticket size, fully process driven

i know a lot of agencies, most of the owners are my friends but i never had seen a system working so well - i was so proud of it - it was finally time to turn the agency into a platform where creative projects happened

the first step was to onboard designers and founders at scale then later bring angel investors to fund projects to turn them into ventures but as we slowly moved forward with releasing the app in bits, i realised something i did not expect

op as a name was bigger than where we wanted to go - regardless of how many times we reposition ourselves as a platform, we were still known as an agency, even though how we operated internally wasn’t like any agencies, we were still being seen as one and we couldnt break that association

to move forward, i had to close op
to create room for what we wanted to bring to the world

introducing https://t.co/fBugRL38Nz
where creative projects start

last month we rolled out the app to make it simple for founders to hire and collaborate with top talent

next week we are rolling out projects where you see ideas come to life in the open - from exploration to execution, all shared transparently while you as participants vote on the directions to shape its next iteration together

with https://t.co/fBugRL38Nz slowly getting on its feet

it’s finally time to bring back the agency
as well - as i really miss working with great founders

its called https://t.co/g2dV4hpb7c - we deliver strategy through execution

we work with founders that want to move fast, experiment with ideas at scale to define and execute what works, think of us as your product and brand research and development studio with world-class execution

i will also do a short streaming on https://t.co/JbtsmMAFMt later today to share a few more surprises for designers wishing to grow their services and products - check the countdown and see you then

🫡

[Linus Lehbrink @httpslinus]

@grimcodes @KeychronMK Wooting 60HE, with blank keycaps

[Linus Lehbrink @httpslinus]

@_atilla1 a macbook is all you need

[Linus Lehbrink @httpslinus]

@SIGKITTEN Try rustfs, has a better web interface too

[Linus Lehbrink @httpslinus]

@TheCarlsonNg @blankresident coded, all custom

[Linus Lehbrink @httpslinus]

@capitalizedtime @blankresident yes

[Linus Lehbrink @httpslinus]

@openpurpose forever the hellp https://t.co/W8kEFPATw8

[Linus Lehbrink @httpslinus]

new homepage 📂

[Linus Lehbrink @httpslinus]

https://t.co/zVsshKXTZw

[Joakim Jansson @joakimjansson]

@DennisAdelmann @filipwroblewski @httpslinus @blankresident @__1ne2wo__ @kemdirim @pixelamiri

[Linus Lehbrink @httpslinus]

So good to see this. I did the majority of the development for this site. Go visit nothing dot tech.

Special thanks goes to Élodie Fabbri, the visionary behind this one-of-a-kind design system; Joakim, for leading the project; and the technical team at Nothing for their support in development.

[Joakim Jansson @joakimjansson]

The new Nothing site is finally live.
It was hands down my favorite project I worked on at OP — and I had the chance to hire and collaborate with the amazing Elodie Fabbri on this one.

https://t.co/3dSYYncw6L

[Linus Lehbrink @httpslinus]

@robably__ @lenzfliker This couldn't be further from the truth.

[Linus Lehbrink @httpslinus]

@ayushsoni_io fairly sure it's @Polygon1993

[Linus Lehbrink @httpslinus]

@StudioMilitary I'll give Surge XT Effects a try. Been a long time since I opened FL Studio, but your recent tweets make me want to have some fun with it again. Appreciate it

[Linus Lehbrink @httpslinus]

@sdw or shooting with @halidecamera

[Linus Lehbrink @httpslinus]

@qtnx_ most likely outcome

[Linus Lehbrink @httpslinus]

@ctjlewis here's more https://t.co/8Jbi0mGLrO

[Linus Lehbrink @httpslinus]

@snowclipsed nice work 🫡 it was cool to beta test this. looking forward to adding this to the pipeline of an internal product of ours