Hubgen

Supercharge your digital marketing to acquire new customers online. Lead Generation News, Tips, Tricks and Advice

[Hubgen @hubgen1]

Do you worry that.....

....you're not doing enough to optimise your digital marketing❓

....you don't know WHAT to look for, or HOW to improve it❓

....the pressure to bring in more leads is getting TOUGHER❓

Download our Free Guide here: https://t.co/ulvxUfZwLl

[Hubgen @hubgen1]

Marketing's role ends and sales begins once a lead clicks 'Submit'? Wrong! 🤔

There's no need for an eternal battle between sales and marketing teams.

Simply generating leads without diving deep into the funnel is a half-baked strategy. While many fixate on Cost Per Lead and lead volume, this narrow view has its limits. 📉

A busy sales team means things are going well, right? Wrong! 🚫💰

We champion full-funnel tracking. It empowers you to not just report on, but also analyze the ROI of your lead gen efforts, meaning you can 'close the loop' by optimising your advertising and CRO activity with offline sales data. 💡

Let us know how we do it in the comments

[Hubgen @hubgen1]

What's the best way to create a large number of bespoke landing pages when running location based lead gen campaigns? We use @unbounce's "Dynamic Text Replacement" tool. Here's how ...

With Dynamic Text Replacement, you can use your own URL parameters (for example ?location=), and tell Unbounce to replace any text on your page with the value you pass through.

Don't forget to set a 'default' value that will work with the context of your copy.

An example headline might be "Find Digital Agencies in {Your Area}", which, with a url ending "?location=North%20London" would read "Find Digital Agencies in North London". Any URL without the "location=" parameter present would default to "Find Digital Agencies in Your Area"

Combined with Google Ads ValueTrack parameters, when used carefully, this can be a great way to dynamically insert keywords into your landing pages.

DTR can be used on Buttons, Page Titles and page copy, and is a great way to create tailored page content without having to create multiple pages and URLs.

By customising the text on each page, this can help to increase Conversion Rates and Quality Score (when using Google Ads).

Do you use this feature? Is there a better way?

#unbounce #leadgeneration #ppc #cro #landingpages

[Hubgen @hubgen1]

@jappleby Very true. It’s also worth noting that even the most experienced marketers will get it wrong sometimes.

[Hubgen @hubgen1]

@ethanbence Perfect list.
You can find amazing tools to assist with each of these areas.

[Hubgen @hubgen1]

At the end of the day, leads are all the same — people communicating with other people. But people are fickle, they are emotional, and they are not always predictable.

[Hubgen @hubgen1]

Knowing where your best performing leads are coming from, and shifting spend to these sources accordingly, is vital to the on-going optimisation of your lead generation campaigns.

This is only possible by having the right tracking in place.

[Hubgen @hubgen1]

Sadly, many marketers focus on cost per click and neglect the value of the lead itself. You can buy a lead, but you can’t buy a customer.

[Hubgen @hubgen1]

@ethanbence 100% agree with this.
Most companies have specialists managing each of these areas who very rarely interact.

[Hubgen @hubgen1]

@ethanbence Level 10 is doing all of that, profitably.

[Hubgen @hubgen1]

If you’re currently outsourcing your lead generation, then you’re doing it at the expense of your scalability.

[Hubgen @hubgen1]

@TheCoolestCool If you like this tweet, our free guide condenses 15 years of digital lead gen experience into one 10 minute read.
Download here: https://t.co/s4LvMX0qN5

[Hubgen @hubgen1]

“I wish more marketers would stop trying to convince everyone that their specific marketing strategy is best for everyone else. It's not that simple.” – @TheCoolestCool

[Hubgen @hubgen1]

Do less bid adjustment. Do more CTA testing.

[Greg @PPCGreg]

New placement for FB ads - would be very cautious in regards to brand safety with these. #PPCChat

[Hubgen @hubgen1]

99% of digital marketers do not give their campaigns enough time to mature.

Linkedin = 3 months
Facebook = 1 month
Google = 2 weeks

Don't underestimate the ability for algorithms to learn.

[Hubgen @hubgen1]

Strive for done, not perfect

[Hubgen @hubgen1]

How to make your lead gen better?

Listen to your instincts
Test everything
Be relentless

Remember: most marketers don’t hold their nerve. Keep testing and you WILL succeed.

[Hubgen @hubgen1]

99% of digital marketers do not give their campaigns enough time to mature.

Linkedin = 3 months
Facebook = 1 month
Google = 2 weeks

Don't underestimate the ability for algorithms to learn.

[Hubgen @hubgen1]

How to do lead generation:

Old way:
- Run Facebook Ads
- Blame Facebook for being too competitive

New way:
- Take 1 week to build a strategy
- Run Facebook Ads
- Hit your targets

Less haste, more planning.

[Hubgen @hubgen1]

89%.

That’s how much the cost of digital advertising increased in April this year. And it has continued to rise.

But even in the most competitive environments, there are still opportunities to win.

Stay focused on your target cost per lead and test, test, test.