Huib

Building distribution for AI companies | Moda Media
Marathoner

[Huib @Huib_B]

The company that just bought a billboard is a better distribution client than the company that spends nothing.

A subway takeover or a conference stage means the question of whether to pay for reach is already answered. The only question left is where the money goes.

[Huib @Huib_B]

A funding announcement is a distribution test. Almost nobody reads the result.

Count every account that mentioned you in those 7 days. Split them: press and bots, versus practitioners and customers.

One company I measured got 17, mostly engineers. Another got 5, all bots.

[Huib @Huib_B]

Two AI companies, both Series B this summer. One raised $45M, the other $60M.

Total X views in the 60 days after: 57,295 and 1,182.

The second one is not lazy. They published 9 posts on X and 56 videos on YouTube.

Effort was never the bottleneck.

[Huib @Huib_B]

AI companies do not have an awareness problem. They have a trust routing problem.

A technical buyer forms a point of view in the time it takes to read one thread. They are not on your homepage. They are reading the accounts they already trust.

You are there or you are not.

[Huib @Huib_B]

Bookmark-to-like is the most underrated number on X.

A like is a reflex. A bookmark is someone deciding they will need this later.

In our campaign data, content that lands sits at 0.6 to 0.7 bookmarks per like. Under 0.2 and you are being applauded, not used.

[Huib @Huib_B]

One of our campaigns: 8 creators, 39 posts, one week, 809,581 views.

The two highest-output creators had under 38,000 followers each. They returned 8.3x and 4.9x views per follower, and outperformed accounts three times their size.

Follower count is a price tag, not a forecast.

[Huib @Huib_B]

I pulled 60 days of X data on an AI infra company that raised $45M in August.

7 posts. 57,295 views. 6,752 followers.

Their best post: 176 bookmarks on 147 likes. They just publish four times a month and nobody sees it.

Not a content problem. A distribution problem.

[Huib @Huib_B]

@ycombinator such a strong post, I can't even begin to count the times people told me they wanted to start something but couldn't find the right idea.

No wonder, since you're flipping the script. The mode is getting deep knowledge of the things you love and start building stuff you'd use.

[Huib @Huib_B]

@FinanceRevealed could you elaborate on the upside of removing gridlines to a non-finance bro?

[Huib @Huib_B]

@ZssBecker Yooo

[JRNY Crypto @JRNYcrypto]

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[Huib @Huib_B]

@ZssBecker ME2 0x63E10EC7e522983E82488cce0ECA4B80b82819C2
@XrolandB @gewoonjipp @jipvanrooij @xkoenD

[Alex Becker 🍊🏆🥇 @ZssBecker]

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[Huib @Huib_B]

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[Huib @Huib_B]

@ZssBecker @XrolandB Deze moet je commenteer

[Alex Becker 🍊🏆🥇 @ZssBecker]

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[Huib @Huib_B]

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[Huib @Huib_B]

@WGMInterfaces How do you get on the WL for minting?

[Arsenal @Arsenal]

🗓 #OnThisDay in 2002...

🐐 Dennis Bergkamp. Say no more.

[Huib @Huib_B]

@la5ty 90 Bergkamp