Me looking at next week's calendar: Why is there so much white space?
- Did I miss something?
- Did I forget to schedule important meetings?
- Am I waiting for all the last-minute meetings to hit this afternoon?
Quippy two-line influencer social posts are great. They're highly engaging and easy to consume, but that's where the value stops.
We should all look for better answers - HOW to do the thing, WHY you should do the thing, WHAT are the benefits of doing the thing.
Reminder - Your employees are probably already playing with generative AI tools.
They need guidelines, education, policies to help guide their exploration, ESPECIALLY if you're in a highly regulated industry and not ready for full adoption.
Implementing generative AI without a plan, approval, or custom-fit approach, can erode team trust, create legal or regulatory issues, and quickly derail business growth.
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To all the poorly targeted cold pitches in my inbox, No, I don't have time for a "quick call."
Reduce your ask and target your pitch (maybe visit my website or LI profile as a resource), then I'll listen.
Still amazes me when a B2B SaaS company's website doesn't list features or benefits, maybe shows a peek of one or two UI snippets, and their only messaging is "Our product is the BEST, trust us!" <sign up for a demo>
Y'all. How are they still in business?
I'm seeing a surge in micro-community building right now, and I'm 100% here for it.
We all need help and support from the right people at the right time.
@lovevalgeisler Cold pitch nonsense is out of control.
They're poorly designed spray and pray BS (what about my bio says "dev ops?"). Same on LI lately.
Spending an hour on a holiday removing my information from B2B lead data brokers is (fingers crossed) time well spent.
I'm getting SO MANY bad cold pitches.
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Underrated marketing skill - uncovering the right problem to solve.
Is it that you don't have the data you need, or are you not translating it correctly for your audience?
Do you not have enough customers, or do you not have enough of the right kind of customers?
To the bogus company that keeps spamming my inbox from some shady CEO Club begging for thousands of dollars...
I found the time today.
I filtered your domain, reported all of your emails as spam, and reported your domain to your host for abusive tactics.
Have a day.
Embrace the fact that your message needs time and repetition to make an impact. Don't underestimate the power of being persistent and consistent in your communication. It will help you get your message across to the people who need to hear it the most. 🚀
Whether you're building a brand or promoting a product, you should absolutely embrace being a "broken record."
Keep talking about your special thing - That unique feature or offer that sets you apart from competitors, delights your customers, and builds your reputation.
And you may feel like you're talking to yourself, but your audience isn't always listening at the exact moment you speak.
The key is to keep going, even if you don't reach everyone every time (because you probably won't) 🎙️