Kei Yūki

Indie maker building Reflact, an iOS app that turns self-reflection into daily action.
For people whose actions don’t match their intentions.

[Kei Yūki @hurbuilds]

I'm building Reflact — an iOS app for the gap between who you are and who you want to be.

Not a habit tracker. A system that connects self-reflection to daily action.

Waitlist is open.
https://t.co/ufntJrIAhu

#buildinpublic #indiedev #iosdev #productdesign

[Kei Yūki @hurbuilds]

As my app gets closer to completion, I’m realizing how grateful I am to have people watching and supporting the journey.

I have just one question:
Are you using iOS or Android?

[Kei Yūki @hurbuilds]

Exactly. Still a lot to figure out, but it finally feels like the pieces are starting to connect. Appreciate this.

[Nick @unscripted_path]

@hurbuilds that moment when everything clicks after weeks of it not clicking... honestly one of the best feelings in this whole journey. keep shipping

[Kei Yūki @hurbuilds]

It’s finally starting to come together.

[Kei Yūki @hurbuilds]

AI Gives You Leverage. It Does Not Give You Focus.

[Kei Yūki @hurbuilds]

Reflection alone does not change your life.
It only becomes useful when it changes what you do next.

[Kei Yūki @hurbuilds]

I started a Substack 7 days ago.

Current subscribers: 1.

Still, I wrote about something I’m learning while building Reflact:

Consistency is not doing the same thing forever.
It’s continuing to act while changing what needs to change.

A small flame, but still alive.

Read here:
https://t.co/gaHJu3PKKx

[Kei Yūki @hurbuilds]

What if you are simply playing a game where your effort turns into resistance?

I wrote about this here.

Free to read:
https://t.co/DBBJEu06IM

#buildinpublic #indiedev #iosdev #productdesign

[Kei Yūki @hurbuilds]

Totally agree. The romanticized version skips the hardest part: the long stretch where nothing seems to be happening.

That lonely, messy middle is probably where the real work is.

[Detectnix Vision @detectnix]

The Dancing Guy framing is useful but I think most people miss the part where he looked ridiculous for a while and nothing happened. Movement stuff gets romanticized. Real version is messier, longer, and most of the time you're just dancing alone wondering if anyone notices. That's the part worth writing about.

[Kei Yūki @hurbuilds]

https://t.co/dxDXo3ISmK

[Kei Yūki @hurbuilds]

@QuietFSoftware Totally. The fear of looking silly is often bigger than the actual risk.

But once you take the first step, you realize most people are too busy worrying about themselves to judge you that much.

Also, I saw you’re learning Japanese — that’s awesome. Cheering you on!

[Kei Yūki @hurbuilds]

A movement doesn’t start with a crowd.

It starts with one person willing to look ridiculous before anyone follows.

I wrote about the Dancing Guy, first followers, and why we need to stop watching and start moving.

#BuildInPublic #SoloFounder #AI #Movement

https://t.co/2g0XJQS5GU

[Kei Yūki @hurbuilds]

@QuietFSoftware Absolutely!
Before skill, before confidence, before momentum — you still have to take that first step.

[Kei Yūki @hurbuilds]

for you

[Kei Yūki @hurbuilds]

To Everyone Spending Hours on Social Media “Learning”

https://t.co/5fb8uYFV1w

[Kei Yūki @hurbuilds]

To Everyone Spending Hours on Social Media “Learning”

https://t.co/5fb8uYFV1w

[Kei Yūki @hurbuilds]

Please take a look at this.
Please subscribe.

#buildinpublic #indiedev #iosdev #productdesign

https://t.co/QZaYu2MWCq

[Kei Yūki @hurbuilds]

Give me 5 minutes. Trust me on this.
It might shift how you see things.

We need to create a movement.
let’s be more passionate. about this world.
About everything in it!!

How to start a movement | Derek Sivers https://t.co/LBuHwr1ALq…

#buildinpublic #indiedev #iosdev

[Kei Yūki @hurbuilds]

We need to create a movement.
let’s be more passionate. about this world.
About everything in it!!

How to start a movement | Derek Sivers https://t.co/P7dlciDQ7m

#buildinpublic #indiedev #iosdev #productdesign

[Kei Yūki @hurbuilds]

fastest human I/O?
output: speaking.
input: reading.
both still way slower than thinking.
what’s your fastest way to absorb info?
…all of this only holds while we’re stuck with five senses though.
#buildinpublic

[Kei Yūki @hurbuilds]

@JacobSobolev that’s the right question to ask.
but maybe the real shift happens before the data — in the moment you stop and face yourself.
for Reflact, what matters is: did you reflect? did you act? the record of showing up is the feature.
perfect data doesn’t change behavior. presence does.

[Kei Yūki @hurbuilds]

kids, pets, life changes — suddenly your day isn’t yours anymore. routines break. self-reflection becomes a luxury.
this won’t change Reflact’s design directly. but I want to build knowing those users exist too.
#buildinpublic #indiedev