Ismael Valdez sold his HVAC company for over $100M in six and a half years. That's a record in the trades. Most guys take 20 or 30 years.
He was also born in Mexico, smuggled across the border as a kid, kicked out at 16, and got a fake ID just to work at McDonald's.
We walked through the whole thing:
→ How he hit $9.8M in year one out of a garage
→ The $400K marketing bet that could've bankrupted him
→ What has to change at $25M (and why 94% of contractors never pass $2M)
Watch the full episode below 👇
00:00 Selling His Company for $108M
01:32 Born in Mexico City
03:40 Smuggled Across the Border
05:56 His Father's Absence and Alcoholism
08:36 Paying Rent, Then a Fake ID 1
3:22 The HVAC Job That Changed Him
16:04 Why Every Founder Needs an Apprenticeship
20:34 Home Comfort USA... Then Betrayal
27:53 Founding NextGen for Revenge
37:48 $9.8M in Year One
45:36 The 250-Billboard Gamble
56:26 From Hustler to Leader
1:01:19 $32M Revenue, $800 in the Bank
1:05:27 Private Equity Comes Knocking
1:14:52 The Wire Hits, Then What?
1:22:15 The Thermostat and Generational Peace
A bunch of people bought 2 tickets in one transaction for our event on July 18th
Had my team reach out to those people to get the +1 guest names for nametags, etc
I see a familiar name… @realgwill
I see my team made contact
Glance over at the name he gave my employees:
If you listen to what I say on this platform
I WILL MAKE YOU FREE MONEY
Client of ours bought an exact match domain for water heaters and is now about to do the same thing for generators.
Already made him $50,000 in two months, lol.
A roofing company came to us doing $700K/year
Almost all referrals. Zero Google presence.
Their previous agency had them paying $800/month with no reports and no communication.
77% of their backlinks had zero authority.
They had 0 LOCATION PAGES
Their agency showed them a ranking map that was all green. We pulled it up with keywords people actually search average ranking was 10.75 out of 20.
Here's what we did:
-Built individual pages for every city and service
-Replaced junk backlinks with 5 quality ones per month
-Optimized their GBP with real photos
-Fixed their meta titles and H1 tags
-Put in a review automation system
Now they rank across a majority of their service area
Google HELPs referrals SCALE
Comment "RANK" and i will give you a free SEO AUDIT!
Today’s flyover that took this incredible picture of tonight’s record-setting volleyball game at Memorial Stadium was led by Col. Katy Millwood (Nebraska Class of ‘93).