🚨IMPORTANT INFO ABOUT THE LINE UP 🚨
Ok fam, the DMD lineup event is due tomorrow, and I would like to share with you some very important information from an industry perspective so we can organise ourselves properly and support #ZeeNuNew in the most effective way possible. Please take the time to read the whole post and share it with other members of the fandom.
LINE UP PURPOSE:
Firstly, let me explain what these events are actually for within the industry.
Yes, lineup events are where upcoming series, pairings, artists, and projects are announced to the public. That is the part we, as fans, usually focus on the most. We watch for trailers, pilots, cast announcements, pairings, schedules, and new opportunities for the artists we support.
However, it is important to understand that these events are not only targeted at fans. Their main targets are sponsors, investors, brands, media partners, platforms, collaborators, and industry stakeholders.
In many ways, a lineup event functions almost like a pitch. The company is presenting its upcoming projects and showing the market: ‘These are the stories we are producing, these are the artists we are investing in, this is the audience we can attract, and this is why these projects are worth supporting financially.’
WHY FANDOM’S ACTIONS MATTER:
That is why the fandom’s actions ON THE DAY are extremely important AND not only on the day itself, but also during the FOLLOWING WEEKS.
Let me explain. Sponsors, investors, and potential collaborators will be paying close attention to several things: trending performance, trailer views, engagement numbers, public reaction, media coverage, and the overall tone of the conversation around each project. They want to see which projects are generating the most interest. They want to see which artists can mobilise a strong audience. They want to see which fandoms are active, organised, positive, and capable of sustaining attention beyond the announcement day.
This matters because the industry does not only look at popularity in an abstract way. Popularity has to translate into visibility, engagement, brand safety, and commercial potential. A project that receives strong positive attention is far more attractive to sponsors than a project surrounded by complaints, fanwars, negativity, or messy public discussions.
This is where information becomes power for us as a fandom.
Knowing how these events work means understanding that what we do tomorrow and what we continue to do for the next few weeks, can have a real impact on the level of attention, sponsorship interest, and financial support attracted to Zee and NuNew’s project.
ACTION PLAN:
So here is what we need to focus on:
1. We need to help the official hashtags trend properly.
Use the official hashtags. Use them correctly. Avoid mixing them with negative discussions. Post consistently, engage with others, and make sure the conversation is active, visible, and easy for casual viewers to follow.
2. Trailer views matter.
Watch the trailer through the official channels as well as Mandee works, Zee and NuNew social media posts. Share the official links. Encourage others to watch. Rewatch when you can. Views are one of the clearest indicators of public interest, and they are very easy for companies, sponsors, and platforms to measure.
3. Engagement around the project MUST BE POSITIVE.
I really want to highlight this point because, as a fandom, this is an area where we sometimes do not handle things well. High engagement is good, but high negative engagement is not. Sponsors and investors do not only look at numbers, they also look at sentiment. If a project has a lot of attention but the conversation is full of complaints, criticism or negativity, that can make the project look risky. Brands want to attach themselves to projects that feel exciting, supported, and safe to invest in.
Remember, on lineup day, many projects will be presented. Sponsors and collaborators will compare them. 1/2