"The only limit to our realization of tomorrow is our doubts of today." — Franklin D. Roosevelt.
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If you want people to take action, infuse them with hope - not fear. Right? Well, @nytimes thinks its time to change tactic. In an attempt to induce panic-driven action, it has ignored a golden rule of communicating for behaviour change. Will it work? https://t.co/xZ3iFbqfIa