Hypebae

@HYPEBEAST's femme-centric platform. Your go-to destination for women's contemporary streetwear, fashion, beauty and everything else.

[Hypebae @hypebae]

Poppilandria is here! Olandria and Poppi have teamed up to bring back the popular "Punch Pop" flavor in a limited edition Love Island can. 🌴

Imagery: Poppi
@LashaeAsh @drinkpoppi

[Hypebae @hypebae]

You know her, you love her, and now @jennierubyjane is @VaselineBrand’s newest global ambassador for its body care collection 💖. Our girl Jennie stays booked and busy, and we wonder where we’ll see her next?

Credit: Courtesy of Vaseline.
#JENNIE #BLACKPINK_JENNIE

[Hypebae @hypebae]

This Blackpink Met Gala selfie is EVERYTHING to us 😭😭
@BLACKPINK #blackpink

Image: Instagram

[Hypebae @hypebae]

JENNIE-maxxing in these new @beatsbydre x @jennierubyjane collab 🎀. The newest edition of the Beats Solo 4 dropped this week, and the brand for sure knows how to make its customers happy... by collaborating with everyone's favorite it-girl AND teasing one of her new songs, of course. 🙂‍↕️

Video: Hypebae
#jennieblackpink #jennierubyjane

[Hypebae @hypebae]

KAROL G closed out her historic Coachella performances in custom Reebok boots, and we couldn't be more obsessed. The metallic boots are inspired by the brand's Freestyle Hi model and take notes from ‘80s fitness aesthetic.

Imagery: Felipe Orvi, Reebok
#KarolG @karolg

[Jade Cargill @Jade_Cargill]

I am THAT girl, forever THAT girl. See how the Sandstorm came to life with my exclusive feature on @hypebae 💕

https://t.co/D3nGwvUtat

[Hypebae @hypebae]

Olandria and Brandon Blackwood might have the it-girl bag of the season! The duo teased a perfectly pink mini bag, and we cannot wait to get our hands on it 💗. With this being just a preview of the collaboration, what else do we think these two have in store for us? 🎀

Imagery: Luciano Picazo
#olandria @LashaeAsh

[Hypebae @hypebae]

Colorful, carefree and quintessentially Scandi, @Ganni girl summer is here. The brand just dropped its latest campaign starring True Whitaker, showing off the adorable Mini Hobo Bag (the tiniest member of the Hobo family).

[Hypebae @hypebae]

Our favorite it-girl, @jennierubyjane is on a roll this year, and we're only 4 months in 👏. Having joined the Ray-Ban family as the Global Ambassador, the campaign highlights Jennie’s signature duality, pairing effortless minimalism with bold self-expression while fusing Ray-Ban’s iconic DNA with next-gen innovation.

Credit: Ray-Ban
#jennie

[Hypebae @hypebae]

For Young Miko’s first beauty campaign, Garnier knew exactly how to capture her stunning energy ☀️. Captured on the road right after SXSW, the Latin musician is staying fresh, bright and glowy thanks to her Vitamin C Micellar Water 🍊.

Images: Courtesy of Garnier

[Hypebae @hypebae]

Congrats to LISA on becoming the very first K-pop artist with a Las Vegas residency! Running throughout November this year at the highly respected Colosseum at Caesars Palace, "Viva La Lisa" only has 4 shows, but it marks an important day for K-pop. Our girl is making history!

Images: Getty

[Hypebae @hypebae]

It's official: our perfect summer day includes blue waters, a UV of 10 and a @FrankiesBikinis set co-designed by @jennierubyjane 💦

Speaking about the inspiration behind the collection, Jennie said: “I wanted the pieces to feel like summer moments I love: simple, a little playful, and easy to wear anywhere. I was inspired by the idea of something that feels effortless but still cute, like something you reach for without thinking but always feel confident in. It started from the idea of 'swim-to-street', reimagining swimwear as something that can be styled beyond the beach and worn effortlessly in everyday life."

Images: Frankies Bikinis
#JENNIE #blackpinkjennie

[Hypebae @hypebae]

Did Gap just drop a full-on music video as its latest campaign? Apparently, yes. The brand tapped Young Miko to make a music video for her hit “WASSUP”, while wearing her fave GapSweats, of course. Thoughts on the new release? 🩶

Images and video: Courtesy of Gap

[Hypebae @hypebae]

You don’t understand what Zendaya meeting Alysa Liu at Louis Vuitton means to us 😭😭😭

Video: Hypebae

[Hypebae @hypebae]

Lisa and Chase Infiniti at Louis Vuitton is exactly how we react when meeting up with the girls 🙂‍↕️😚

Video: Hypebae

[Hypebae @hypebae]

oh to be a Chanel girl like Jennie and Lily-Rose Depp 😍😍

Video: Hypebae

[Hypebae @hypebae]

The Bama Barbie Olandria is taking over Milan Fashion Week 💓 @LashaeAsh

Video: Hypebae
#Olandria #MilanFashionWeek

[Hypebae @hypebae]

McDonald’s Wraps Come Just in Time for Fashion Week

In partnership with McDonald's

https://t.co/JHjIMLL7e2

[Hypebae @hypebae]

Balenciaga is headed to the cottage 🙂‍↕️ The brand has tapped Hudson Williams as one of their newest ambassadors.

Image: Balenciaga

[Hypebae @hypebae]

The campaign images for LISA x KITH are here and all we can say is wow 🤩🤩

Images: Kith
#lisablackpink #LISAxKITH