Hype DevRel 🥑

We are your full-service Developer Relations team. Managing everything from developer marketing strategy to execution.

[Hype DevRel 🥑 @hypedevrel]

https://t.co/DcOKPweRAf

[Hype DevRel 🥑 @hypedevrel]

Share your most unbelievable Web3 lore.

[Hype DevRel 🥑 @hypedevrel]

And if your project doesn't have a DevRel team, you’re missing out on a whole group of devs out there looking to pivot and build. We can help here, whether it's building DevRel from scratch or supporting strategies. DMs open!

[Hype DevRel 🥑 @hypedevrel]

Is DevRel still worth it in 2025? With AI everywhere and crypto not exactly top of mind for devs right now, it’s a fair question.

Here’s our take, based on what we’re seeing across teams and tools:

[Hype DevRel 🥑 @hypedevrel]

It’s not the most measurable role, true. But the content, support, and feedback loops that DevRel brings is what drives long-term growth. Even more when the hype dies down.

[Hype DevRel 🥑 @hypedevrel]

Think how you can get developers show outcomes beyond just code.

• Help them get visibility for what they are building - social media reposts work great for example.
• Give them some credits such as badges, swags, etc

[Hype DevRel 🥑 @hypedevrel]

90% Crypto companies fail at getting the right developer attention.

Here’s how you can fix it in 3 steps:

[Hype DevRel 🥑 @hypedevrel]

Devtools work if they can help in career growth or generate income.

Design ecosystems where devs can:
→ Sell apps
→ Build tooling
→ Get hired

Your product’s success depends on their success.

[Hype DevRel 🥑 @hypedevrel]

Crypto doesn’t need more stunts.
It needs better Dev Experience and Dev Journey design.
Retention > Attention.
Focus on that, and the builders will come—and stay. 🛠️
[4/4]

[Hype DevRel 🥑 @hypedevrel]

One metric 90% of crypto companies ignore: 👉 Developer Retention
Hackathons, swag, airdrops = hype.
But hype doesn’t convert users into long-term builders. Let’s talk about what actually does. 🧵

[Hype DevRel 🥑 @hypedevrel]

Want retention? Build trust.
→ Be active in dev communities
→ Answer support threads
→ Add good-first-issues on GitHub
Devs don’t just adopt products—they adopt people who support them.
[3/4]

[Hype DevRel 🥑 @hypedevrel]

@TheJackForge 🤣🤣🤣

[Hype DevRel 🥑 @hypedevrel]

@RyanEls4 🤣🤣🤣

[Francesco Ciulla @FrancescoCiull4]

Fully Qualified Syntax in Rust