It blows my mind how many kids running black hat stuff have zero clue about the real consequences of the FTC coming after them. They see those $100M+ cases that settle for $5-$10M and think, "Oh, just a fine." Nah, it's way worse.
When the FTC comes for you, they're not just slapping you with a fine, they’re coming for everything. They’ll hit you for all the revenue you made, then settle for every dollar, asset, investment, literally everything you’ve got. The cars in your driveway, the watch on your wrist, the paintings on your wall. If it was bought with that money, it's gone.
Perhaps the scariest thing, even if it wasn’t bought with that money, it’s gone!
Let me give you an example. Say you’re a crypto trader, stock broker, business owner etc etc and make $10M in profit. You buy cars, a cool house, whatever. Then years later you move on to black hat marketing, pull in $100M in revenue, and make another $10M in profit. You don’t need another house or cars, so you just sit on the cash.
Then the FTC comes for you. They sue for the $100M and settle for everything you have to get close to that amount. That means they take the cars and the house you bought before and the $10M in cash you stacked after.
Once they clean you to $0, then they settle. Your $100M in revenue got a $20M judgment, but you’re left with nothing.
The FTC doesn’t play. It’s not just a cost of doing business, it’s a complete wipeout. If you think you’ll walk away with a penny to your name, think again.
Stay Safe out there kids …
I’m pretty sure Russian forex scammers have been running this onboarding funnel for years and it should convert good for info products too
First make sure you have a quiz/survey funnel. After the user takes a quiz, instead of getting a welcome email from the “company”, they get one from a “coach”:
“Hey it’s Alex - I’ll be guiding you through the program, just saw your quiz results and tbh… they’re not good”. Make it sound human and that type of stuff
Then you add panic and urgency: “your posture score shows long term tension buildup. If it keeps going like this, you’ll feel it in your spine within months”
Then comes the “quick start action plan” which is just the product framed like a custom solution based on the users quiz answers with a 24 hour discount
People trust people, not brands.
You can copy this step by step and just change it up to your niche.
Also use your imagination lol you can do so much stuff with this, OpenAI, Zapier or Make, make it interactive etc. just because I give you a method doesn’t mean you should limit yourself to this. You can change tone/urgency based on user inputs, maybe even start a “conversation” with follow up emails that respond to their objections. Use your brain
I’ve worked on e-com brands pulling in $10M+ a year. Sounds fancy, right?
Spoiler: Revenue isn’t profit. Sometimes you make less than the intern who’s “just here to learn.”
If a course guru is flexing numbers to sign you up, remember — you're the product...