Hypergrowth

Growth is not a secret, a mystery, or a miracle. It is the result of hard work and true partnership. We know both and we're ready to help you excel and lead.

[Hypergrowth @hypergrowthHQ]

20 years ago Apple seized music, and turned it into a lever for its broader business. It failed to do the same to TV, and lost control of music, but won massively in games. Can it now change #ads the same way? https://t.co/z1cEQcJ2BF

[Hypergrowth @hypergrowthHQ]

For the 10th straight year, "Hey guys" is the most frequently used opener in YouTube videos. The others are here: https://t.co/IiJ24PUmU0

[Hypergrowth @hypergrowthHQ]

You know that age-old discussion whether blogs can be left on a subdomain or they definitely need to be in a subfolder? Well, according to our last interview guest, the common stance on this is wrong. Read why and discover some valuable #SEO advice here: https://t.co/TTIhMT1j5L

[Hypergrowth @hypergrowthHQ]

Do you believe your #startup is a family? You might want to reconsider this and that's a great explanation why. "A sports team" is a much better analogy: https://t.co/uZaS089kMC

[Hypergrowth @hypergrowthHQ]

There's so much advice when it comes to #SEO it's hard to follow. But @dan_shure gave us a bit of a contrarian view on a lot of the "crucial" elements we hear about. Read up to see why E-A-T and YMYL are overrated and why you should care about TF-IDF: https://t.co/RB5q05xDLo

[Hypergrowth @hypergrowthHQ]

#SEO is one of the #growth fields riddled with the most misconceptions and knowledge gaps. But our latest interview guest @dan_shure doesn't base his recommendations on esoterics – he grounds them in experience: https://t.co/ynrPVhHef7

[Hypergrowth @hypergrowthHQ]

9 journalism tactics that work for #SEO #content writing. You might've heard about some of them – the inverted pyramid, the 5Ws, and so on. But it pays to remind yourself the finer points: https://t.co/zbwPBwJHq0

[Hypergrowth @hypergrowthHQ]

The one thing you can't really do without as a #content marketer is a #calendar. This piece will tell you why you probably need one, too – and will then help you make one: https://t.co/pfzgflx9Ls

[Hypergrowth @hypergrowthHQ]

If you understand how perception and interpretation work, you can easily improve the design of your landing pages in a way that increases conversions. Here are some great examples from @Unbounce that will give you great ideas: https://t.co/8gUCe8LvJO

[Hypergrowth @hypergrowthHQ]

"People substitute good behaviour and practices with talking about good behaviour.” An interesting piece about behavior patterns using the most talked-about recent fallout in the tech world: https://t.co/UtMvj89j1v

[Hypergrowth @hypergrowthHQ]

If you blindly follow #SEO recommendations and expect predictably good results, you'll definitely want to read this. Here's a great example that your own tests and results are way better: https://t.co/MxrwggXMOh

[Hypergrowth @hypergrowthHQ]

Marketing channels are not created equal – but that doesn't necessarily mean some are worse than others. Rand Fishkin does an amazing job at explaining the differences in a very clear graphic way: https://t.co/l8lUn2aJCm

[Hypergrowth @hypergrowthHQ]

Top of the funnel content doesn't convert... but it actually does! This piece will convince you that the ROI of ToF content is there – as long as we're focused enough to see it: https://t.co/JSpR7pR2vC

[Hypergrowth @hypergrowthHQ]

Customer Acquisition Cost is definitely one of the most important #startup #growth metrics. Optimizing it comes to strengthening performance efforts through content that works for SEO and brand building. This piece from Ahrefs covers the basics: https://t.co/ItkCrhrbAO

[Hypergrowth @hypergrowthHQ]

The middle ground between sales, product, and marketing is tricky. Here are some great examples from Notion and Dropbox about go-to-market strategies and sales: https://t.co/GuX52sHSUl

[Hypergrowth @hypergrowthHQ]

Talk to your audience directly, generate curiosity, and clearly define the benefits in your CTA. @GrowthHackers posted some great advice on ad design and targeting.
It's nothing revolutionary but some good practices we see getting forgotten over and over https://t.co/rBEeSyiy21

[Hypergrowth @hypergrowthHQ]

Here's a great short essay from Brian Balfour about #systems thinking. Do you know what your product system looks like? https://t.co/wHvfcSQahK

[Ryan Berckmans ⟠ @ryanberckmans]

Takeaways from BSC's growth:

1) BSC is next-gen centralized finance

2) BSC helps standardize the evm

3) BSC isn't a threat to eth. Both are open-access. But, BSC is centralized and not credibly neutral

4) Demand for DeFi is highly elastic, eg. 50x lower fees, 500x more demand

[Hypergrowth @hypergrowthHQ]

Half of email marketers say their strategy changed due to the pandemic. 40% see an increase in open rates and there's a comparable increase in click rates, too. Some trends include simplified designs, making emails sound more human. Read more: https://t.co/9k5s4u2pZg

[Hypergrowth @hypergrowthHQ]

A great checklist for #onboarding auditing here: https://t.co/y1hSCUnhJ0