When many business owners and dropshippers are playing the 'product earns money' game, the biggest brands know something else.
How do you survive in a market where your product is almost a full copy of your competitor's?
How do manufacturers of drinking water survive when the product and taste (in most cases) are absolutely the same?
Building a brand involves targeted audience identification, positioning, and more.
Let's consider a startup idea: selling bottled water. With thousands of competitors offering the same product, what would you do?
Many digital entrepreneurs might give up and search for a new product or idea because influencers often emphasize 'product first.'
But think about the countless grocery stores near your home selling the same products—do they offer something unique? Nope.
If your product, like water, lacks uniqueness, focus on something more important than the product itself—the marketing and selling process.
Which audience can you specifically target? Everyone drinks water, but you need to narrow down your audience. Let's say we choose university students. What drives them? What problems do they have? List down their reasons to stay hydrated and active: study performance, health, personal relationships, sports, etc.
Then, build your social channels and post content linking your product to this audience. Reach them in groups, other accounts, and communities. Run ads for this audience. Do everything to create a connection in their minds between your NON-UNIQUE product and their NEEDS, WISHES, and DESIRES.
Take the classical example of Coca Cola and Pepsi, which have pretty similar tastes. While these giant companies have a much larger marketing budget than digital entrepreneurs, the overall idea remains the same. Business is more about sales and less about the product. Instead of constantly searching for the best product, it might be better to stick to one product and find the best audience and ways to convince them to buy. #marketing #digitalmarketing #viralcontent #hypeads #viralads
As tech keeps growing, products end up kinda looking the same. To stay alive, companies gotta play the marketing game. It's not just about having the coolest gadget anymore – it's about making people love your brand. Surviving in this crowded tech world means showing off what makes you special, not just what you make. So, forget just selling products; it's all about telling a story and making folks stick with your brand. Soon in our channels we will discuss how to promote the most non-unique products #marketing #hypeads #viralads #hypecontent #hypeads #roxybit
Did you know that Red Bull is originally a Thai drink converted into a successful brand by an Austrian businessman? When it comes to selling drinks, it's always ALL about marketing. No original taste can win the hearts of customers without a massive marketing campaign. Red Bull is known for its aggressive marketing strategy, content creation, and sponsorship of extreme sports. The cool thing is that Red Bull follows an unconventional marketing approach, achieving a high impact on cultural life. Isn't it the best example of controlled hype marketing? ...On the photo F1 car with Red Bull promo #marketing #hypeads #hypecontent #viralads #roxybit
Neuromarketing - applying neuroscience principles to marketing - is making waves in the industry. This technique probes deeper into consumer reactions, emotions and preferences by accessing more of their brain activity. Do you know that many of top world companies such as IKEA, Coca-Cola and many others are using neuromarketing techniques? #neuromarketing #marketing #roxybit #hypeads
The 1985 introduction of Coca-Cola's "New Coke" stands out as a significant marketing misstep. This campaign not only rebounded negatively for the company but also prompted the discontinuation of the entire flavor. Despite advertisements asserting that over 50 percent favored New Coke, consumer reception upon its release was unfavorable, resulting in a deluge of calls and letters urging the reinstatement of the original flavor. This ultimately culminated in the reemergence of what is presently recognized as "Coca-Cola Classic." What we can learn from this story? 1) Doing mistakes is a part of business. The best of us are doing mistakes 2) Follow your customers, understand their wishes #marketing #viralads #hypeads #digitalmarketing #dropshipping #ecommerce
@ccmarce_writes Data in many cases is just annoying noise. Try to use simple logic first and then apply data over this logic. This approach works better
Why Coca-Cola ads so popular? It can actually boost the mood of over half of Brits. According to a recent study conducted on behalf of Coke, over half of Brits admit that the Coke Christmas ad has the power to change their mood. Alongside that, 30 per cent feel nostalgic watching it, and 67 per cent find the famous jingle gets stuck in their heads. What we can learn from this study? Drive nostalgic, warm feelings for your customers, think how to use EMOTIONS in your ads and content! It's never enough just to give some dry facts or info! #adsart #roxybit #marketing #hypecontent #viralcontent
Weekly motivation! "The world ain't all sunshine and rainbows. It's a very mean and nasty place and I don't care how tough you are it will beat you to your knees and keep you there permanently if you let it. You, me, or nobody is gonna hit as hard as life. But it ain't about how hard you hit." #rocky #roxybit #motivation #marketing #hypecontent
“If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” – Guy Kawasaki ( former Apple's marketing specialist ) #digitalmarketing#hypecontent#viralmarketing#hypeads
"Good marketers see consumers as complete human beings with all the dimensions real people have". Many of people trying to sell their services or products completely forget about basic psychology of humans. Fancy data, "data driven" approaches, bullshit advices ignore the simplicity of basic logic. With all modern services we should remember that in many cases big amount of data just create annoying noise and misinterprets actual meaning #marketing #roxybit #rxbads #hypeads #hypecontent
Did you know that The Coca‑Cola Company began its Christmas advertising in the 1920s with shopping-related ads in magazines like The Saturday Evening Post? It's advertising campaign is considered one of the most recognizable in the world! Being recognizable, well-known is the main goal of marketing #rxbads #roxybit #marketing
New RoxyBit is alive today! Absolutely new way to create hype Ads & Content! Our minimal plan is called "Lone Star" but internally we call it "Little Hippowski". Join us now!
You can jump so fkn high from the bottom with optimism and beliefs, but you will remain stuck forever in your average position if you're afraid to make mistakes. Do you agree?