6. CONSIDER A CRM SYSTEM
Think about a CRM system to help ensure you understand your customers better and capitalize on sales opportunities. It will help you centralize all customer information, give customers more personalized service and follow up properly with prospects.
5. ENGAGE EMPLOYEES
Involve your employees throughout major ICT investment planning and decisions to ensure not only their buy-in, but also that you’re benefitting from their expertise and deep knowledge about your business.
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4.2 GET BUSY ON SOCIAL MEDIA
Remember: Social media is about the soft sell. Aim to interact with your audience by being helpful and supportive. Aggressive marketing is a turn-off.
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4.1 GET BUSY ON SOCIAL MEDIA
Create a social media strategy, starting with monitoring what’s being said about your business. If you haven’t already done so, create your own presence on the main social media sites to mark your territory, manage your brand and engage with customers
My company @hypertech_ke has a 20% offer for web design services this January. Please RT, my next client could be on your timeline. Let's start 2019 on a high. God bless!
3.2 OPTIMIZE YOUR WEBSITE
Also, get some help to ensure the site is optimized to rank highly on Internet searches of importance to your business
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3.1 OPTIMIZE YOUR WEBSITE
A website is your company’s virtual storefront. Make sure your site isn’t text heavy and doesn’t require endless scrolling or clicking to find information. Prominently feature your contact details and a call to action.
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2. CREATE AN ONLINE STRATEGY
What are your website’s goals? How does your online presence tie in to your overall business plan? A well-defined online strategy will help ensure your investments in this area pay off with higher sales and better customer service.
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1. EVALUATE YOUR ICT STATUS
Take an objective look at your current ICT status. How are your systems performing? Where could you improve your company’s competitiveness by adding technology? A clear ICT plan can put you on firmer ground with financial partners if you need a loan.