Answer These Before You Create Your Course:
1. Who is this for?
2. What is this about?
3. What problem do I solve?
4. What is my unique process?
5. What promise does this make?
This will narrow your messaging.
Increasing the likelihood of success.
Easy Steps to Grow and Create Content
Running a digital business can be exciting.
But it’s also full of challenges.
In this post, I’ll share some simple ways to track your work and create content to help your business grow.
Fine-Tuning Your Business
I’ve been reading a book called The Lean Startup.
One idea that really stood out is called “tuning the engine.”
This means making small changes in your business to make it run better.
But it’s important to check if these changes are actually helping.
Here’s how I do it:
1. Break It Down: Look at all the parts of your business and see what can be improved.
2. Track Changes: Keep a record of the changes you make and check if they are working.
Daily Check-Ins
To stay organized, I have a daily meeting with myself.
This digital journal helps me track my ideas and experiments.
Here’s how it works:
• Write Down Ideas: Putting thoughts on paper makes it clear what’s working and what’s not.
• Track Results: I keep track of what happens after I try new things.
• Learn and Improve: With a record, I can see patterns and make better decisions.
Doing this every day helps me improve how I run my business.
Repurposing Content
Creating new content all the time is impossible.
I found a way to make one piece of content work for many platforms:
1. Start Big: Make one long video or article.
2. Break It Down: Turn the big piece into smaller parts, like blog posts, podcasts, and social media posts.
3. Share Everywhere: Use these smaller pieces across different platforms to reach more people.
This method saves time and keeps my content authentic instead of forced.
Automating the Right Way
When starting out, I wanted to automate EVERYTHING.
But it’s better to first understand each part of your business.
Here’s why:
• Know Your Business: Before automating, make sure you know how everything works.
• Build a Strong Base: Documenting your process helps you create systems that work well.
Once you have a solid foundation, THEN you can start automating to save time.
The Ultimate Freedom Flywheel
I’m developing something I call the “Ultimate Freedom Flywheel.”
It’s a system that will keep my business running smoothly.
It’s still a work in progress, but it will help my business grow and improve over time.
Cold Outreach
To grow my business, I’m experimenting with new strategic partners.
Here’s my plan:
• Find the Right People: I look for other entrepreneurs who have audiences like mine.
• Offer a Good Deal: I propose a 30% recurring commission for promoting my $97/month software.
• Set Goals: My aim is to get 5 new partners out of every 100 contacts.
By trying this approach, I hope to increase my leverage serving one to many as opposed to just one to one.
Experimentation
Running a business is about learning and adapting.
• Experiment
• Create smart content
• Reach out to new people
Overcome the challenges and grow your business.
Keep experimenting.
Fine tuning each of these steps
will bring you that much closer to success.
Email marketing has one of the highest ROI:
1. Build a quality list
2. Segment your audience
3. Personalize your messages
What’s your best email marketing tip?
Want to escape the 9-to-5 grind?
Here’s a quickstart guide:
• Identify your unique skills.
• Learn from free online resources.
• Connect with online communities for support.
Every journey begins with a single step.
@johnmmedeiros I think lately it may be breathwork.
Guided variations either Wim Hoff or others.
Plenty of videos on youtube. I do a different one each day.
But many many benefits.