Oracle APEX is particularly interesting for Pakistan.
Manufacturing, distribution, healthcare, education, logistics and other industries often have applications that are heavily database-centric.
APEX can be positioned as a practical modernization platform for these applications
@Oracle, needs marketing rethink.
Many of leaders come from highly technical backgrounds, and messaging often focuses heavily on technical capabilities rather than communicating the business value. Pakistan has a large and growing base of Oracle customers.
There are organizations still running legacy Oracle Forms & Reports environments and older Oracle Database versions.
Instead of treating these customers as legacy accounts, Oracle could position modernization as a journey:
Forms → APEX → REST APIs → Cloud → AI
5/8
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