Brian Roze

Ecommerce agency founder @ Kobrina. 6 yrs helping a DTC brand grow from pre-revenue to 8 figs. CRO + customer economics. Cars + pickleball.

[Brian Roze @iGrowEcomBrands]

6 years ago, we moved a pre-revenue DTC brand from Squarespace to Shopify.

Then I basically never left.

As they grew, I built a team around what they needed.
In 2024, the brand did $25.8M in Shopify sales.

That experience taught me a lot about ecommerce growth. 🧵

[Brian Roze @iGrowEcomBrands]

5. If you run a DTC/ecommerce brand and you know something is underperforming but you’re not sure what to fix first, that’s the kind of problem I’m interested in.

That’s what I’ll be writing about here.

Also cars and pickleball.

[Brian Roze @iGrowEcomBrands]

6 years ago, we moved a pre-revenue DTC brand from Squarespace to Shopify.

Then I basically never left.

As they grew, I built a team around what they needed.
In 2024, the brand did $25.8M in Shopify sales.

That experience taught me a lot about ecommerce growth. 🧵

[Brian Roze @iGrowEcomBrands]

4. A lot of that work has already been part of what we do at Kobrina.

Now I’m putting more structure around it, making it more repeatable, and building more of the agency around it.

[Brian Roze @iGrowEcomBrands]

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[Brian Roze @iGrowEcomBrands]

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[Brian Roze @iGrowEcomBrands]

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[Brian Roze @iGrowEcomBrands]

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[Brian Roze @iGrowEcomBrands]

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[Brian Roze @iGrowEcomBrands]

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[Brian Roze @iGrowEcomBrands]

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[Brian Roze @iGrowEcomBrands]

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[Brian Roze @iGrowEcomBrands]

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[Brian Roze @iGrowEcomBrands]

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[Brian Roze @iGrowEcomBrands]

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[Brian Roze @iGrowEcomBrands]

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[Brian Roze @iGrowEcomBrands]

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[Brian Roze @iGrowEcomBrands]

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