Father Sankmas

dill & dillan

[Father Sankmas @iMayooi]

@PaulChuckle2 can I have a retweet please chee?

[Father Sankmas @iMayooi]

@ItsKieranDrew Journal

[Father Sankmas @iMayooi]

@BBCiPlayer @NintendoUK any update on the BBC iPlayer app on the Wii

[Father Sankmas @iMayooi]

@streetfoodCDF who is the man? He was rocking it earlier!

[Father Sankmas @iMayooi]

Hey @NintendoUK @BBCiPlayer, updates on when the BBC iPlayer app for Wii will be available again? I’m having trouble accessing it. Would appreciate any help, thanks! :)

[Father Sankmas @iMayooi]

They’re stealing our game of: Duck Duck Bite

[Dexerto @Dexerto]

There is a german TV show where contestants try to split things perfectly in half

[Father Sankmas @iMayooi]

Sometimes you don’t realise what you have until it’s too late..

[George Mack @george__mack]

What's an idea that if you see it -- you can never unsee it?

Normal behavior is forgotten. Only weird behavior survives.

Nobody tells stories of when you did the expected — they only tell stories when you did the unexpected.

Normal behavior costs nothing in the short term — but it disappears into the abyss.

Unconventional behavior costs a social price in the short term — but the actions live on as story assets in the future.

1. If you pay for the bill at everyone in the table - the short-term reaction is shock and confusion. But in the long term, it’s everyone’s favorite memory of you.

2. If you travel across the world for a friend's birthday, the friend’s initial reaction is: “You don’t have to do that” — but it’s the story they tell at your funeral.

3. If you’re 100% honest with your feedback on people’s business ideas, the short-term reaction is anger — but in the long term, you become one of the few people they trust.

If you study the biographies of the greats or attend the funerals of people you care about — the normal rational behavior is never mentioned.

It’s filled with stories that make the individual unique. It’s all the times they broke out of the median distribution of human behavior.

If you want to create behavioral assets that tell stories for you in the future, you have to pay the price of appearing weird in the present moment.

Your unique brand is defined by your weirdness, eccentricities, and irrational behavior.

If you remove them to fit in with the tribe, you remove all future stories and memories that tribe will tell about you.

Stay weird.

[Father Sankmas @iMayooi]

@NintendoUK please can you update the BBC iPlayer app on the Wii. This is my second of asking.

Kind regards
Professor Peppy

[Father Sankmas @iMayooi]

I think the word to use would be - unctuous

[Father Sankmas @iMayooi]

Long time no speak. Just made the best gravy wasssup son

[George Mack @george__mack]

Information Diet: High Agency vs Low Agency

Every minute, 500 hours of video is uploaded to YouTube.

Every day, 500 million tweets are uploaded to Twitter.

Every year, 67 million people die.

Despite this, if you don't have an up-to-date opinion on trending events - you are labeled ignorant.

"Ignorance is bliss" is a loaded sarcastic putdown in 2023.

When you live in a society using "bliss" as a shaming mechanism, it's a sign you're in an upside-down world.

Reality: 24 hours each day isn't enough to consume 0.0001% of the world's events.

One fun hack:

When people mock you for not having an opinion on the new current thing: Start asking them about the current situation in Djibouti or Eswatini.

It will reveal they aren't up to date on the current situation in those countries - but that they also didn't know those countries existed. Peak ignorance.

This shows they don't actually care about ignorance -- it was just a proxy for shame and control.

Irony: The people shaming others for being ignorant are often the most ignorant because they are ignorant of their own ignorance.

The bad news is that it's impossible not to be ignorant in the age of information abundance. The good news is that there are different settings available in the ignorance video game: Low agency vs High agency information diets.

1. Low Agency Information Diets

• Low agency information diets are guided bottom-up by societal shame and FOMO.

• 0 information borders. Downloads the loudest voice on the news or For You algorithms.

• Low agency information diets avoid any feedback loops that observe the information inputs coming in and the outputs they produce. It's an infinite abyss that never ends.

• Admitting "I don't know" is the ultimate sin. You must have an opinion.

• Low agency information diets appear selfless, but in the pursuit of trying to keep on top of everything, it keeps on top of nothing.

2. High Agency Information Diets

• High agency information diets are guided top-down by intentional design and goals.

• It has specific information borders because attention is the scarcest asset in the age of information abundance.

• High agency information diets proactively seek sources with a proven track record. It has firewalls against passive consumption of the world's worst events or social media drama.

• Feedback loops are used to monitor the reliability and impact of the information diet. It ruthlessly mutes low signal sources.

• Admitting "I don't know" is a virtue.

High agency information diets appear selfish, but in the pursuit of directed focus, they can actually have an impact on a cause.

Choose your character:

We are all in the ignorance gutter, but some of us are looking at the stars.

[Father Sankmas @iMayooi]

@RancidLil yo rancid, can I get a re tweet cheese?

[Russ Cook @hardestgeezer]

Day 19 of running the entire length of Africa. Staying in the fight👊

[Jamie Rawsthorne @jamierawsthorne]

The hardest geezer is the people's champ

It's an absolute no brainer for a brand to get involved and support this man

Since starting to run the length of Africa 13 days ago:
- he's grown 26k followers (Twitter alone)
- and 1,000,000+ people tune into daily updates
- papers started going mad

There's 240 days left

On these numbers alone that's over 250 MILLION video impressions and over 480k followers still to come

That doesn't even take into account how much this is going to snowball

Brands desperately try and show they stand for something

That they aren't just there when you've got some money. That they deeply believe in the values they shout about

Well it's easy to talk, it's harder to walk and it's especially hard to run... the whole length of Africa

This is a man who's gone from the pits of life to running the length of Africa with just 10% of the funds to do it... maddest thing is he looks like he's having a blast

Get behind Hardest Geezer

Show you back what you preach (and make the best endorsement investment of a lifetime)

[Father Sankmas @iMayooi]

@KenBrownGolf @TheMasters Hi Ken, this is Scott, Paul Mayo’s son. If you have any more photos like these from the masters with him in I’d love to see them!

[Father Sankmas @iMayooi]

@mykobi @KenBrownGolf @TheMasters Yes it is, that’s my dad 😂

[Chris Josephs @Chrisjjosephs]

South Park inadvertently running of the best organic ads ever for Chat GPT

[Dov Kleiman @NFL_DovKleiman]

On this day 11 years ago: Pete Weber delivered the greatest bowling moment of all time.

“WHO DO YOU THINK YOU ARE? I AM!”