For scholarly publishers, timing still matters.
Midweek sends, especially Wednesday, have been shown to drive stronger opens and clicks for scholarly publishing campaigns.
Small optimization. Real impact.
#ScholarlyPublishing#STMPublishing#EmailMarketing
THEO isn't a finance metric.
It's the mathematical foundation your segmentation, comps, and email strategy should be built on.
We wrote the breakdown every casino marketing lead needs to read: https://t.co/ELsLNhdFgG
Cranking up volume is easy; sending the right message to the right person at the right time is the hard part.
Frequency should follow data.
Engagement, lifetime value, and real behavior...
When your ESP is built for that level of targeting, every send is intentional.
For casinos and sportsbooks, the ESP has to understand Player IDs, host data, and exclusions natively, not as an afterthought. Your guests deserve better than a CSV workflow holding everything together
Most teams will happily debate subject lines and hero images while blasting the wrong people over and over again.
Bad segments waste budget, hurt deliverability, and train your best customers to ignore you.
Fix who you send to first, then worry about the rest.
We just published a new breakdown on how to calculate CTOR, what a “good” click-to-open rate looks like in 2026, and how casinos, hotels, and franchises can use it to decide which campaigns to scale, fix, or remove.
👉 https://t.co/46C4VyWprM
Most brands are busy chasing “average” CTR benchmarks.
Casinos, hotels, and franchises should be blowing past them. 🎯
If you want ideas you can steal today, we broke it all down here: https://t.co/t1OcsgW3ne
Publishers don’t have a content problem, they have an automation problem.
Smarter workflows =
• Higher reader retention
• Better engagement
• More predictable revenue
• A deeper, owned audience
We wrote a guide to building a gambling-friendly casino email marketing strategy that maximizes ROI and supports long-term loyalty:
https://t.co/Q0AzL1nYtB
Stop Guessing. Start Predicting.
Your next best customer is already in your list
Predictive analytics + behavioral automation = smarter engagement.
iPost helps you find hidden opportunities inside your database, automatically.
If your subject line doesn’t stop the scroll, the email never stood a chance.
Test.
Personalize.
Optimize.
Repeat.
See how iPost helps brands master subject-line testing and deliverability.
https://t.co/zMsAgSx1Uq
AI is changing casino marketing faster than the house can shuffle the deck.
Read about it here → https://t.co/Q9UlSzuPC3
#CasinoMarketing#EmailMarketing#AI