Preetesh Sewraj

CEO: The Loeries

[Silverback Awards @silverbacksug]

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"The judging process at The Loeries and Silverback Awards isn’t just about picking winners, it’s about recognizing work that meets a high standard of innovation, quality, relevance, and creativity.”

- @iPreetesh CEO : The Loerie Awards Company NPC - Africa & Middle East

#SilverbackAwards25
#SilverbackCreativeWeek
#ElevatingTheGrind

[Silverback Awards @silverbacksug]

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“This year’s judging criteria are simple but powerful: Innovation, Quality, Relevance, and Craft. These are the building blocks for making an impact in today’s creative landscape.”

- @iPreetesh CEO : The Loerie Awards Company NPC - Africa & Middle East

#SilverbackAwards25
#SilverbackCreativeWeek
#ElevatingTheGrind

[Marketing Edge @MarketingEdgeM]

Preetesh Sewraj, Innovation Strategist and CEO at The Loeries, has announced an exciting partnership between The Loeries and Publicis Groupe Africa to empower young creatives in the advertising industry.
@iPreetesh @loeries

#samsung #rice
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[Uganda Advertising Association - UAA @UAA_Uganda]

Want to create award-winning submissions for the Silverback Awards? 🏆✨

Join us this Friday, September 13th at 11:00 AM for a special webinar with @iPreetesh, CEO of The @loeries, as he shares expert insights on what sets award-winning submissions apart—creativity, strategy, and innovation.

Register now! 👉 https://t.co/piEc8ahr2H

[Preetesh Sewraj @iPreetesh]

@mwirigipaul @loeries @frankmuthusi So good meeting you as well @mwirigipaul! Hopefully the first of many such chats. Looking forward to the next one

[Uganda Advertising Association - UAA @UAA_Uganda]

Left to Right - Paul Mwirigi Vice President @PRAU_Uganda , Preetesh Sewraj CEO @loeries , David Balikuddembe, President @UMS_Marketer arriving at the
#SilverbackAwards23
#CreativeandMarketingExcellence

[Mediasurgeon @mediasurgeon]

Get ready to be inspired and amazed at the #SilverbackAwards23, where Uganda's creative and marketing community comes together to celebrate excellence and innovation.

[Mediasurgeon @mediasurgeon]

Get ready to be inspired and amazed at the #SilverbackAwards23, where Uganda's creative and marketing community comes together to celebrate excellence and innovation.

[Arinaitwe Shillah @shillahshan]

Meet @mwirigipaul Vice President @PRAU_Uganda , @iPreetesh CEO @loeries , @ddembedavid President @UMS_Marketer

#SilverbackAwards23

[Silverback Awards @silverbacksug]

The purpose of this is to elevate the creativity of the awards and expose Uganda's creatives and marketers to the global stage, promoting creative excellence.- Preetesh Sewraj CEO Loeries
#SilverbackAwards23

[Phos Creatives @phos_creatives]

Embracing discomfort is key to finding growth. By bringing judges from across Africa, the Loeries ensured thorough integration of the submissions. - @iPreetesh CEO @loeries
#SilverbackAwards23

[Silverback Awards @silverbacksug]

Embracing discomfort is key to finding growth. By bringing judges from across Africa, the Loeries ensured thorough integration of the submissions. - Preetesh Sewraj CEO Loeries
#SilverbackAwards23

[Silverback Awards @silverbacksug]

Innovation, quality, relevance to the brand, and target audience are crucial criteria. The Silverback award is bestowed upon you because you truly deserve it, whether it's gold, silver, or bronze.
- Preetesh Sewraj CEO Loeries
#SilverbackAwards23

[Arinaitwe Shillah @shillahshan]

Innovation, quality, relevance to the brand, and target audience are crucial criteria. The Silverback award is bestowed upon you because you truly deserve it, whether it's gold, silver, or bronze.
-@iPreetesh CEO Loeries
#SilverbackAwards23

[Silverback Awards @silverbacksug]

Left to Right - Paul Mwirigi Vice President PRAU, Preetesh Sewraj CEO Loeries, David Balikuddembe, President UMS.

[Phos Creatives @phos_creatives]

“From extensive requirements for specific tasks to today's streamlined processes with minimal tools, AI is present to boost efficiency and augment capabilities”

@iPreetesh CEO of @loeries

#SilverbackAwards23

[Arinaitwe Shillah @shillahshan]

AI operates based on the data we supply through various platforms we log into. However, it's crucial to emphasize the necessity of a well-thought-out plan for effectively disseminating this information,

@iPreetesh CEO of @loeries

#SilverbackAwards23

[Uganda Marketers Society @UMS_Marketer]

AI operates based on the data we supply through various platforms we log into. However, it's crucial to emphasize the necessity of a well-thought-out plan for effectively disseminating this information~ @iPreetesh CEO of @loeries #SilverbackAwards23

[NRG RADIO UG🇺🇬 @NRGRadioUganda]

Advantages & Disadv of AI in marketing - @iPreetesh
ADV.
- Improved efficiency
- Fast & accurate customer data processing
- Optimized marketing campaigns

DISADV
- Data privacy
- Concerns of biases and inaccurate content
- Lack of creativity

#SilverbackAwards23 #NRGRadioUG

[NRG RADIO UG🇺🇬 @NRGRadioUganda]

5 Steps to cleaner data according to @iPreetesh :

1. Develop a data quality plan
2. Correct data at the source
3. Measure data accuracy
4. Manage data and duplicates
5. Append data

#SilverbackAwards23 #NRGRadioUG