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250 years of American history. Millions of acres of stories waiting to be told.

From Yellowstone to Acadia, America’s national parks are a distinct part of the nation’s visual identity as places where history, recreation, conservation and the enduring idea of the American frontier come together. Beyond that, they represent innovation, resilience, nostalgia and exploration, themes that continue to resonate with audiences today.

Getty Images’ vast creative library of high-quality images and videos incorporates these iconic landscapes and landmarks, along with the people, places and experiences shaping travel, connection and everyday living—all driven by real-world insights and expertise from our Creative team and thousands of content creators.

From family road trips and outdoor recreation to conservation work, cross-country travel and quiet moments of connection with the natural world, these narratives help brands and creators drive meaningfully storytelling and bring history to life for a new generation.

Discover more with Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts: https://t.co/vzcrZ6jT6R

Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Creative #VisualGPS

[Getty Images @GettyImages]

Creativity powered by community 🤝

In June, our European Getty Images and @iStock creator community and visual content experts got together for Create by Getty Images Barcelona for an immersive shoot experience.

11 local creators and 20 models spent two days in locations across the city – including traditional Spanish homes, a business complex, iconic landmarks and along the harbour – capturing stunning visuals that reflect what business, travel and multi-generational family life looks like in Spain today.

The result? A new collection of images and videos meeting customer needs.

Careful planning, data-backed insight and close collaboration are crucial in turning a shoot into content that’s authentic, commercially relevant and campaign ready.

🎥 Watch the behind-the-scenes video, and learn more about Create by Getty Images: https://t.co/hriyZ97T6p

#GettyImages #iStock #Creative #CreatebyGettyImages #CreateBarcelona2026 | @GettyCreativity

[Getty Images @GettyImages]

In May, our North American creator community and visual content experts from Getty Images and @iStock got together for Create by Getty Images Los Angeles for an immersive shoot experience capturing new lifestyle content around the theme of Modern Luxury: Living At Home.

Backed by Getty Images’ VisualGPS research and insights, the shoots focused primarily on video-first storytelling to meet the growing demand for sophisticated U.S. luxury lifestyle storytelling. Over the past year, interest from U.S. brands, particularly in the finance sector, has surged for visuals related to Luxury Lifestyle (+84%), Luxury (+67%), Luxury Home (+43%), and Wealthy (+42%), highlighting a clear need for more elevated, contemporary content.

Over a weekend, 6 U.S-based creators, 8 predominately millennial models and 15 distinct luxury lifestyle scenarios brought these stories to life, along with the resources, close collaboration and detailed planning from our experienced creative content and custom solutions directors.

The result was a collection of high-end lifestyle content that captured modern luxury in an aspirational yet authentic way, while helping creators strengthen their storytelling and production capabilities.

Don't miss the behind the scenes and to learn more about Create by Getty Images, go to: https://t.co/w7KudZNhPE

#GettyImages #iStock #Creative #CreatebyGettyImages #CreateLA2026 | @GettyCreativity

[Getty Images @GettyImages]

As America commemorates 250 years, we recognize the enduring power of storytelling to connect generations, preserve history, and build understanding across communities.

The American story is not defined by a single narrative—it is a collection of countless experiences, perspectives, and voices that reflect the diversity, resilience, and innovation of our nation. At Getty Images, we’ve spent decades documenting these stories through one of the world’s largest privately owned archives and a global network of photographers and videographers.

From defining moments to everyday scenes and rituals across politics, sports, news, cultural milestones and much more, these ideals and narratives have shaped the American experience into what it is today. Discover decades of curated archives, historic collections, editorial depth and creative excellence, along with data-backed resources and custom production solutions that drive and elevate storytelling that represents and builds trust among audiences.

Through Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts, brands, creators and organizations can explore the nation’s rich and complex past and how to tell their story in their own unique way ➡️ https://t.co/vzcrZ6jT6R

Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Editorial #Archive #Creative | @GettyCreativity

[Getty Images @GettyImages]

One Country. Countless Summer Traditions.

Recent VisualGPS research from Getty Images shows that Americans across generations want to be seen as individuals, shaped by family, culture, and community. Summer isn't defined by one tradition, but by countless local rituals, each telling a story about the people who gather, the places they return to year-after-year, and the moments that quietly shape America's cultural identity.

As America approaches its 250th anniversary and another summer unfolds, we're celebrating what brings us together without asking us to be the same. From coastlines to campgrounds, front porches to city parks, county fairs to neighborhood cookouts, every community adds something uniquely its own.

Getty Images’ vast creative library hosts millions of high-quality images and videos that represent the spaces, places, and faces of everyday life—all driven by real-world insights and expertise from our expert Creative team and thousands of content creators.

Discover more with Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts ➡️ https://t.co/vzcrZ6jT6R

Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Creative #VisualGPS | @GettyCreativity

[Getty Images @GettyImages]

Some moments define a nation. Others remind us what it stands for. Memorial Day is a time to reflect on service, sacrifice, and the individuals whose stories are woven into the fabric of the United States.

Across generations, these moments have been documented not only in history books, but in the images that capture remembrance - from quiet ceremonies to national tributes, from personal reflection to collective honor. As the United States approaches its 250th anniversary, these stories take on renewed meaning. They remind us that the American story is not only shaped by progress, but by those who gave everything in its name.

Through Getty Images’ unparalleled archival collections and ongoing editorial news coverage, as well as pre-shot creative imagery of military families and veterans experiencing everyday life in rural communities and cities across the U.S., brands and organizations can explore the moments that continue to shape the nation’s identity.

Discover more with Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts ➡️ https://t.co/vzcrZ6kqWp

Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Editorial #Archive #News #Creative | @GettyCreativity

📸: Getty Images

[Getty Images @GettyImages]

We brought the Create by Getty Images event series to Curitiba, Brazil, reimagining one of the most saturated themes in visual storytelling: work.

Over three months, our Creative teams, developed a new production model to help our local creators move beyond generic portrayals to reflect how work is truly experienced today.

Across 17 shoots (many happening simultaneously), during the event our experts explored key dynamics shaping the modern workplace:

✊ Gen Z entering a multi-generational workforce
🤳 Millennials working on the move
🤝 Hybrid models redefining presence and collaboration
🦾 Technology supporting, but not replacing, human connection

Alongside production, the Getty Images and iStock teams hosted a conceptual image-making workshop focused on narrative and more intentional creation.

The result: visual content that connects meaningfully with audiences, elevates your advertising and marketing communications and amplifies your brands' commercial impact. 💥

To learn more about #CreatebyGettyImages click here: https://t.co/w7KudZMK06

@GettyCreativity @iStock

[Getty Images @GettyImages]

Stories shape how we see the world—and too often, rural communities across the United States have been seen through a narrow lens despite making up more than 50 million people.

Repicturing Rural is a call to change that. With data-led insights, a curated visual library, and bespoke Custom Content solutions, Getty Images and Land O'Lakes are empowering brands to tell richer, more accurate stories that reflect the complexity and humanity of rural life.

The result? Storytelling that doesn’t just capture attention—but builds understanding and meaningful connection.

For over 30 years, Getty Images has been helping brands and marketers to craft stories grounded in truth, context and creative confidence. Explore more with Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts ➡️ https://t.co/vzcrZ6jT6R

Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Creative | @GettyCreativity

[Getty Images @GettyImages]

We brought K-pop, concerts and metal bands together at our latest Create by Getty Images event in Bangkok. Here’s a look behind the scenes 🎥

After identifying a gap in large-scale Asian live music content, we turned insight into action. Over three days, our local creator community came together to learn, connect and build something big 💥

36 creators captured 28 Thai pop groups, metal bands and rappers in an actual Thai music festival—featuring hundreds of extras and 36 professional models.

Led by Getty Images and iStock's Creative team, the shoot set out to move beyond clichés, capturing the energy, style and emotion shaping music culture across the region today.

The result? Standout visuals for brands looking to engage with Asia’s dynamic culture and communities.

To learn more about the Create by Getty Images event series, click here: https://t.co/CvKVPRJPrv

@iStock @GettyCreativity

[Getty Images @GettyImages]

Since 1926, Route 66 has symbolized freedom, resilience, and the spirit of adventure. 100 years later, its legacy of neon signs, roadside diners, small towns and endless horizons still shapes the American travel story today. From transportation and car culture to road trips and legendary highways, Getty Images’ archival and creative libraries expand the freedom of the open road as well as automotive history.

Beyond this, Getty Images’ VisualGPS research platform reveals that travel’s visual landscape is undergoing transformation. Travelers no longer just choose destinations—they choose emotions. Social media aesthetics, streaming culture, and gaming have turned atmosphere, identity, and “vibe” into the new compass points for travel inspiration.

What does this mean? Visuals must evoke how a place feels, not just how it looks—emotions-first immersive storytelling that highlights unique experiences, cultural exchanges, and otherworldly adventures.

Route 66’s 100th anniversary reminds us that the journey matters just as much as the destination. Explore more with Picture This Nation: America’s 250th, a curated storytelling resource hub by Getty Images’ content experts ➡️ https://t.co/vzcrZ6jT6R

Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Editorial #Archive #Creative | @GettyCreativity

📸: Getty Images

[Getty Images @GettyImages]

There isn’t just one way to picture this nation. It lives in the quiet corners and the crowded streets. In front porches and fire escapes. In neon-lit diners, desert highways, backyard barbecues, and city stoops. It’s in the places we come from and the spaces that make us feel like we belong.

From the Pacific Northwest to Key West. From the rocky edges of Eastern Maine to the vibrant streets of East LA— and every place and story in between. This is a nation shaped by millions of moments, perspectives, and lived experiences.

Getty Images’ vast creative library hosts millions of high-quality images and videos that represent the spaces, places, and faces of everyday life—all driven by real-world insights and expertise from our expert Creative team and thousands of content creators. Through close collaboration with partners, ongoing creative trend analysis and custom-created visuals and collections, Getty Images works with brands and marketers to tell more impactful stories of modern day.

Bringing together generations of visual history, Getty Images presents Picture This Nation, a curated storytelling resource hub that equips brands and organizations with the content, insights and resources to accurately and meaningfully commemorate America's 250th anniversary.

Find the American story only you can tell - with Getty Images ➡️ https://t.co/vzcrZ6jT6R

Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Creative | @GettyCreativity

[Getty Images @GettyImages]

Introducing Picture This Nation...

For 250 years, the story of America has unfolded across cities, communities, movements, and everyday lives. Some moments changed history. Others quietly shaped culture. Many are still waiting to be discovered.

As the United States approaches its 250th anniversary, storytellers across industries and organizations will be exploring the nation’s storied past and how to tell their story in their own unique way.

At Getty Images, we’ve spent decades documenting these stories. Through one of the world’s largest privately owned archives and a global network of photographers and videographers, we help creators bring the complexity of American history, culture, and identity into focus.

Today we’re launching a new visual resource hub designed and curated by our content experts to support storytellers in their journey to accurately and meaningfully commemorate this milestone. The page provides special curations, collections, data-backed resources and custom production capabilities to help brands, filmmakers, agencies, publishers, and cultural institutions drive storytelling that represents and build trusts among audiences.

Find the American story only you can tell - with Getty Images ➡️ https://t.co/e42XUBGDtF

Stay tuned for more content and inspiration throughout 2026 | #GettyImages #PictureThisNation #Editorial #Archive #Creative

[iStock @iStock]

Small Brands Have Big Opportunities This Winter Games Season 🏂✨

Discover the top Winter Olympics trends SMBs can leverage to build relevance, resonate authentically, and show up with cultural awareness: https://t.co/oblpagO7x1

#VisualGPS #iStock #WinterOlympics #SMBMarketing

[iStock @iStock]

Consumers prefer modern, intuitive tech visuals 3x more than futuristic clichés. Learn how simplicity and expression are shaping the next era. https://t.co/WDD1bePVFc

[iStock @iStock]

Wishing everyone peace, joy, and creativity this holiday season. 🎄 https://t.co/cumGUfnkOU

[iStock @iStock]

Personalization is no longer curated, it’s chaotic, layered, and expressive. Explore how brands can reflect this new era of individuality through the lens of VisualGPS. https://t.co/n8VbBQyrtl

[iStock @iStock]

Get into the holiday spirit with this month's festive & free illustrations from iStock! https://t.co/MwBfF01Cvc

[iStock @iStock]

Wishing a Happy Hanukkah to all those celebrating! https://t.co/edzVxoRRPd

[iStock @iStock]

Creators, community, and culture came together in Mexico City for our latest Create event���where ideas soared and visuals got redefined. See why this matters. https://t.co/OqmqXjIwIK

[iStock @iStock]

Small businesses are entering a year where standing out visually matters more than ever. iStock’s newly released 2026 Marketing Trends reveal three big shifts shaping how SMBs will create and compete next year.
Get inspired for 2026 here➡️ https://t.co/vInKnnlIZP