Give utility to Illuvials. Give me a reason to buy them and catch them. Make me FOMO when i see someone buy a super strong Illuvial.
Another thing is adding player progression that is not based on NFTS. There should be things in game that money can't buy. Things that we need to grind for and that is the only way. Not everything has to be a decision of "should i grind it or buy it".
@Rogiervdbeek Just a random thought. Once you challange someone to a duel, an icon appears above you two and other players can click the icon to spectate the fight.
@Queenkayx1 I know what you mean. My advice is not to try to reinvent a wheel. Do something simple. Open a bakery, a shop with toys, sell something online. Try with a profession that you know works and simply copy it. Then add a twist to make it your own.