IAB Danmark

DIGITAL ADVERTISING 25 I IAB Danmarks adtech-conference #DigitalAd25

[IAB Europe @IABEurope]

Quick reminder: our OpenGHG beta tool is available for our members to help them track greenhouse gas emissions from ad campaigns!

🌱Designed to estimate the greenhouse gas emissions of digital advertising campaigns, aligning with global standards for accuracy and transparency:

https://t.co/gblD6osOJm

[Marianne Bugge @mbzederkof]

Dejligt at se CFI - Carbon footprint initiative - foldet ud og gjort relevant af Sandra fra Orchestra på dagens Digital Advertising ‘24.

[Marianne Bugge @mbzederkof]

Kun 1 time inde i Digital Advertising 2024 og @orskov og Signe Skarequist har allerede lanceret forslaget om et tættere samarbejdet i branchen centreret omkring @iabdenmark
Følg Danske Medier og IAB Danmark for at høre mere.

[IAB Danmark @iabdenmark]

TAK for en fantastisk #Digitalad24! Vi glæder os til at byde jer velkommen igen næste år til Digital Advertising 2025 i København, hvor vi tager temperaturen på og kigger i krystalkuglen for udviklingen på markedet for digital annoncering👏 . 📸: @hvadmeddigselv

[IAB Danmark @iabdenmark]

Bæredygtighed og ESG spiller en stadig vigtigere rolle i digital annoncering ♻️Marlies Mols og Sandra Olsen fortæller nu om, hvordan man konkret kan fremme ESG-arbejdet i branchen 📊 #digitalad24

[IAB Danmark @iabdenmark]

#Digitalad24 er skudt igang! Jp/Politikens Hus CEO @orskov bød velkommen og vært @Joanna_Burton tager os igennem dagen med @RBildsten 🎤 @_dknapp åbnede konferencen med oplæg om fremtidens marked for digital annoncering 📈 vi glæder os til en spændende dag! 🤓

[IAB Danmark @iabdenmark]

Du kan stadig nå at sikre dig billetter til den væsentligste konference indenfor digital annoncering på torsdag, hvor eksperter fra bl.a. Google, Amazon, Ekstra Bladet og Viaplay deler unikke indsigter fra branchen 📊💡 Læs mere og køb billet her 👇:

https://t.co/U2gJ6kjdtp

[IAB Europe @IABEurope]

Join this webinar as we delve into the latest insights on Retail Media in Europe and explore the outcomes of our inaugural Attitudes to Retail Media survey and chart the future trajectory of retail media in Europe: https://t.co/ulA1lxf5jR

[IAB Danmark @iabdenmark]

IAB Danmark sætter fokus på det brandvarme tema retail media med nyeste data, keynote fra væsentlige aktører og cases til dette års #digitalad24 i CPH! Se det stærke program, læs om de skarpe talere og køb din billet her👉: https://t.co/H19WxBGZiM

[IAB Danmark @iabdenmark]

🚨 Last chance for early-bird tickets to Digital Advertising '24! 🎟️

The offer ends today, so make sure to buy your ticket! 🏃‍♂️💨 Buy here: https://t.co/oET6BgkoQY

[IAB Danmark @iabdenmark]

Kom med til årets #DigiAd24, hvor vi sætter fokus på AI i advertising, vækstpotentialet i retail media og video som annonceringsplatform 💡 Læs mere om programmet og de skarpe talere fra Amazon, Google, Netflix, TV 2 Play og Microsoft, her 👇
https://t.co/awJBKrNQxt

[IAB Danmark @iabdenmark]

@IABEurope's AdEx Benchmark Report 2023 afslører stærk vækst i digital annoncering i Europa. Mød hovedforfatteren @_dknapp til DA'24 29. aug. Læs mere: https://t.co/RS11Uj9oLE

[IAB Europe @IABEurope]

We recently provided a deep dive into the metrics and measurement standards developed for the European retail media market during the Retail Media Standards for Europe webinar.

Did you miss the webinar? Watch it here: https://t.co/TP3QEkTBE1

[IAB Europe @IABEurope]

A few weeks ago, we hosted a Great Debate event, which brought industry experts together to discuss the current tools and frameworks available to help reduce greenhouse gas (GHG) emissions, important regulations, and the tangible actions that we need to take today to drive real change.

Missed it? Watch on-demand here: https://t.co/whgXyMG97n

[IAB Europe @IABEurope]

Feeling lost in the world of #adtech emission estimation?

Our Mapping of Greenhouse Gas (GHG) Estimation Solutions in Digital Advertising compares current frameworks and tools to find the perfect fit for your sustainability goals.

Get a transparent view & make informed choices: https://t.co/Bfl0oOebxR

[IAB Europe @IABEurope]

Have questions about the post-third-party cookie world?

Get them answered when we are joined by @Google on 15th Feb at our free webinar.

Join us: https://t.co/JwPiySdldP

[IAB Europe @IABEurope]

Last week, we announced the publication of our Implementation Guidelines for the EU’s Digital Services Act (#DSA) Transparency to help online platforms meet the legal requirements for user-facing information disclosures. https://t.co/X4ScPkJcvj

[IAB Danmark @iabdenmark]

IAB Europe inviterer til webinar, hvor @_dknapp vil komme med hans forudsigelser om digital annoncering i 2024 💻💡

[IAB Europe @IABEurope]

First-party data, CTV, retail media, #AI, and economic/political uncertainties across the world are just some of the things that will influence advertising in 2024.

How to navigate them? Join our Chief Economist Daniel Knapp on 11th January and find out: https://t.co/8YV8ktH38Q

[IAB Europe @IABEurope]

2023 Attitudes to Programmatic Advertising report reveals many facts about the state of programmatic in Europe.

One of the is that 54% of advertisers now allocate over 41% of their digital campaigns to programmatic investment.

Get the full report here: https://t.co/3kXAu8OT3Z

[IAB Europe @IABEurope]

Reflecting on our recent Digital Advertising Sustainability Summit: A gathering of 100+ industry leaders discussing the future of sustainable digital advertising.

Big thank you to @Meta and Ad Net Zero for hosting a morning of insightful dialogues. Here’s what we discussed:https://t.co/BSgSHazCPG