We’ve been selected to pitch at #SaaStockEurope 2025 ⚡️
Competing for €1M against the world’s best startups, in front of leading global investors.
DEPARTMNT is building the Operating System for the Physical Internet — turning products, places + people into portals.
Tap. Unlock. Experience.
It's that simple.
Deliver exclusive digital experiences only accessible through physical presence.
This is how you validate, value and reward your real fans. Don't chase vanity metrics, engage with your audience where they really are, the real world.
QR codes had their moment. Now it’s time for them to disappear.
The future is invisible. Seamless. Intentional.
NFC doesn’t just enable payments - it unlocks experience.
Tap, don’t scan.
Interact, don’t interrupt.
QR codes are ugly. TapTech is seamless.
Kadeem breaks down the magic behind TapTech, our fusion of NFC hardware and proprietary software.
One simple tap can trigger logic gates, unlock gamified experiences, and bring the physical world online.
🎬 Full clip at link in bio
Introducing: The Aēsop Connected Ritual 🧴✨
In this speculative concept by DEPARTMNT, each bottle becomes a portal:
— Reorder instantly
— Explore scent profiles
— Access guided rituals
— Enter a digital sanctuary
Physical care meets digital storytelling.
COUTURE CARD 🪡 A speculative concept.
Each look from the Maison Margiela SS24 Artisanal collection came paired with a COUTURE CARD, an NFC-powered archival key.
Birthday dinner settings at the Fat Duck, Bray.
A magnificent journey through food, and the wine pairing was 10/10 too.
Although we may have had more than 6 rounds on the drinks, and I’m paying for that today.
Kadeem came to a tiny community radio night we were running. Just moved to the area. Barely knew us. Showed up anyway.
6 months later he joined DEPARTMNT. Stuck through the collapse + rebuild. Helped shape everything you see today.
Big up Kadeem. Forever grateful.
🧠⚒️
Engineering the future of experience.
13 years in R&D, live events & immersive tech, my game is where creativity meets infrastructure. That led me to co-found DEPARTMNT, building tools that connect people, products & places in more meaningful ways.
Kadeem Henry, CPTO
Back in May, I pulled up to the launch of the new Mercedes CLA.
Gustaf Westman held it down in London with his chunky car with soft power 💕— part of a global campaign with Ice Spice, Hot Wheels + more.
Appreciate the invite.
#SoftPower#CLA@MercedesBenz@GustafWestman
What if your jacket could remember every climb?
Introducing ARC CODE™ — a speculative concept reimagining how outerwear can unlock connection, reward, and memory through NFC tech.
Wear the journey.
#DEPARTMNT#ArcTeryx#TapTech
I’m speaking at the next D8Ai Club at Barclays Rise this Monday.
From Clicks to Presence: How Offline Signals Create Real Strategic Advantage.
If you work in AI, product, brand or experience — pull up.
📍Barclays Rise
📆 July 21, 6PM
🔗 https://t.co/sK6cJnIOt2
6 months into the year. Been cooking heavy at @DEPARTMNT_HQ — building products, creating content, and growing the business.
Moved into a new space with friends to make it all real.
Haven’t posted much and my engagement is lacking.
Let’s fix that. Tap in & join the journey.
@betty_nft Founder of @DEPARTMNT_HQ.
We’re building the interface between physical and digital. NFC tech, IRL data, and culture-led products. Would love to tap in. 📲🔗🌐
We weren’t supposed to do this. But here we are.
The founders sat down for the first time to talk about what we’re building — and why.
A raw glimpse into the system, the internet, and the future of culture.
Full interview coming soon.
You know what to do…
📲🔗🌐
Only real fans know. 🐊
Doechii’s secret vinyl site just unlocked. Hidden shows. Unreleased tracks. Offline-only merch.
Hold the vinyl, hold the key.
Built with DEPARTMNT tech, proving presence, unlocking rewards.
*Speculative Case Study
#PresenceMatters#TheFutureIsOffline
Been a DJ, tour manager, agency director. Worked with brands, cultural scenes, and tech teams.
Seen too much good culture wasted on broken tools.
So I built better ones.
This is DEPARTMNT.
Tap in. Let’s build different.
#PresenceMatters#ForTheCulture#DEPARTMNT
“WHO THE FUCK AM I?
Just someone who’s been in the game too long to play by the old rules.
I started DEPARTMNT because culture was getting rinsed — and no one was fixing it in the real world.
So we are.”
— Gareth Matthews, CEO & Founder
#DEPARTMNT#TheFutureIsOffline