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@theyashimvg Even better, paid ads can help you build that community and that loyalty.
In 2023, I ran a digital media campaign in the crypto niche, our objective was simply app installations and activations.
@theyashimvg By the time the company was ready to launch physical events in different states, the community we had built proved so invaluable.
They took it upon 'their head' like it was their own business. It was a beautiful sight to behold 😂
So, I believe both can go hand in hand.
@theyashimvg We designed the process in such a way that after users install the app and get activated, they receive a prompt to join our WhatsApp community.
Of course, the majority joined, and many even invited their friends. The community was buzzing and thriving