Abhik Choudhury

Chief Strategist, Salt & Paper. Visiting Faculty, IIMC. Contributor for Entrepreneur US, Adweek, Adage, BusinessInsider, Forbes & Fortune India amongst others.

[Ad Age @adage]

AI models aren’t interchangeable—how to choose the right one https://t.co/aTKFPgDZvr

[Forbes India @ForbesIndia]

Netflix's latest global engagement report pokes holes at the assumptions about how audiences engage with content. @iamabhik, chief strategist and founder of Salt and Paper Consulting, explains how these viewers can potentially change the game https://t.co/nLKCYnGqlu

[Brandon Stanton @humansofny]

I've stayed quiet on the appropriation of my work because I think @HumansOfBombay shares important stories, even if they've monetized far past anything I'd feel comfortable doing on HONY. But you can't be suing people for what I've forgiven you for.

[Indian Institute of Mass Communication @IIMC_India]

Students of #DigitalMedia attended a workshop on #DigitalCampaigns by Mr. @iamabhik, Chief Strategist & Founder, Salt & Paper Consulting. Mr. Abhik gave practical insights into how campaigns can be designed using #AI tools to drive ROI & success in the digital world.

[Forbes India @ForbesIndia]

How multiplexes can thrive in the age of OTTs

By @iamabhik https://t.co/HmWc0TMsib

[Abhik Choudhury @iamabhik]

So many outrageously unbelievable boycott excuses for #Pathaan, #ShahRukhKhan & #DeepikaPadukone in the above comments. Will try to put my side to each one in the most civil way possible🙏

[Abhik Choudhury @iamabhik]

I genuinely don't understand this "saffron" bikini issue in #Pathaan. Sunset, flowers and spices called to ask for patent certificate. #ShahRukhKhan𓀠 arguably has brought more fame to India than any other actor & yet, here we are. The world needs to see we're bigger than this.

[Abhik Choudhury @iamabhik]

@isswegger Thanks Aashi, hope you had fun! All the best! 💫

[Forbes India @ForbesIndia]

Macro changes are taking India towards a positive era of strong individuality, personalisation, and hyper-targeted yet affordable campaigns. Keeping that in mind, @iamabhik shares 5 MarCom trends to watch out for in 2023

https://t.co/T6Uf6cIHx9

[The New York Times @nytimes]

A blizzard of research on black holes has revealed unexpected connections between gravity and quantum mechanics. The implications are mind-bending, including the possibility that our three-dimensional universe — and we ourselves — may be holograms. https://t.co/OX0xQdmUk0

[Abhik Choudhury @iamabhik]

#EverythingEverywhereAllAtOnce appreciation note.

[Ad Age @adage]

A hustle culture is what makes the industry cool. But when pressure takes precedence over passion, agencies won’t hold onto their most talented creatives for long.

Here are five ways to celebrate creatives’ intensity while caring for their mental health: https://t.co/rmZkBSWlnv

[Communication Arts @CommArts]

.@iamabhik lists five ways to celebrate creatives’ intensity while caring for their mental health. https://t.co/gIay15dIlV

[Abhik Choudhury @iamabhik]

@ani578 This wasn't a #RRR vs #Parasite tweet. That's like comparing Kung Fu Hustle & The Godfather. Neither is "better" & they both have equal importance in the art universe. Nolan loves the Fast & Furious franchise. Some days cream, some days caviar, both days awesome. :)

[Abhik Choudhury @iamabhik]

Just saw #RRR again. And the Parasite-like love & awe it has received from the West it should comfortably win the Oscar.

Last year Udham wasn't sent for "projecting hatred for the British." That logic still stands but so does the 7 Oscars of Schindler's List. Send it!

#RRRMovie

[Abhik Choudhury @iamabhik]

@SSRajamouliRRR Parasite actually got famous in 2019 after winning Palme d'Or - Cannes highest award.

#RRR's success story is different & in some ways better because it is not critics but audience driven. One of the rare movies that because of public demand got a theatrical re-release in the US

[Abhik Choudhury @iamabhik]

#TheSandman does justice to @neilhimself's unique lense and IS DC’s best OTT work till date. Delectably layered dialogues, thorough story arc, on point aesthetics, exquisite casting & most importantly ENTERTAINING AF! @netflix has found a winner worthy of five great seasons. 💫

[Abhik Choudhury @iamabhik]

#Darlings doesn't deserve an iota of the hate. Women artists use nuance to break the 'abla nari' narrative loop for a story hidden under the carpet for too long & men don't like what's protruding. Not that wolves will ever celebrate a warrior sheep. #AliaBhatt, @djasmeet & team💫

[Abhik Choudhury @iamabhik]

The standards, scrutiny and accountability we expect from #Kesariya, the day we do the same from our leaders, we will leave behind a better world.

[Abhik Choudhury @iamabhik]

@mrs_ati_uttam @david_perell Multiple researches say an avg. person comes across conservatively 4k & aggressively 10k brand touchpoints EVERYDAY. At times less than a second's glance while scrolling social media. If the typography isn't as simple as possible they won't even register it. Long & short of it.